Course Overview
- Course Title: WhatsApp Marketing: Personal & Business with Chatbot
- Instructor: Amadur Rahman (Ed-Tech Professional)
- Target Audience:
- Business owners
- Digital marketers
- Freelancers
- Content creators
- Entrepreneurs
- Beginners in WhatsApp marketing
- Prerequisites: None (only requires a smartphone and internet connection)
Curriculum Highlights
- Key Topics Covered:
- Introduction to WhatsApp Marketing (Personal vs. Business WhatsApp)
- Basics of Digital Marketing (4 Ps of Marketing, Porter’s Five Forces, SEO, social media advertising)
- Content Creation for WhatsApp (business profiles, WhatsApp Status, profitable content)
- Essential Features for Marketers (catalogs, group management, message broadcasts)
- Advanced WhatsApp Marketing Strategies (list segmentation, chatbot automation, VIP channels)
- Interactive Marketing on WhatsApp (polls, surveys, Q&As, customer engagement tactics)
- Innovative WhatsApp Features & Hacks (QR codes, location-based promotions, hidden features)
- Marketing Considerations & Policies (privacy compliance, ethical practices, case studies)
- Beyond WhatsApp: Integration & Collaboration (cross-platform tools, digital marketing synergy)
- Future of WhatsApp Marketing (AI integration, algorithm changes, emerging business models)
- Key Skills Learned:
- Distinguishing between Personal & Business WhatsApp accounts
- Calculating Customer Lifetime Value (CLV)
- Designing WhatsApp-specific graphics & videos
- Automating marketing with WhatsApp chatbots
- Segmenting and managing contact lists
- Running polls, surveys, and Q&A sessions
- Leveraging WhatsApp Web & browser extensions
- Complying with WhatsApp’s privacy policies
- Monetizing through WhatsApp campaigns
Course Format
- Duration: 1.5 hours on-demand video
- Format: Self-paced online course (pre-recorded lectures + interactive elements)
- Resources:
- 1 practice test
- Assignments (3 hands-on tasks)
- Role-play exercises (simulated customer interactions)
- Interactive quizzes (module-based reinforcement)
- Mobile & TV access
- Certificate of completion
Additional Information
- Course Rating: 4.4/5 (based on 164 reviews)
- Enrollment: 22,984 students
- Language: English
- Last Updated: [N/A] (Check Udemy for latest updates)