Marketing Analytics for Beginners

Marketing Analytics for Beginners – taught by Ritu Singh – is a free marketing analytics Udemy course that lets you learn marketing analytics online without spending a dime. Updated July 2026, the program covers essential concepts, practical tools, and real‑world examples that prepare you for data‑driven decision‑making. Whether you aim to boost a small business, start a freelance career, or add analytics to your résumé, this course delivers a solid foundation and a completion certificate.

What You'll Learn

• Build a clear definition of marketing analytics and explain why data matters in digital marketing.
• Master the identification and tracking of key performance indicators (KPIs) across paid, organic, and referral channels.
• Learn how to navigate the Google Analytics interface and extract actionable insights from core reports.
• Understand the step‑by‑step process of setting up Google Analytics for a website or specific campaign.
• Create custom UTM parameters to monitor campaign performance and source attribution.
• Implement simple dashboards that visualize traffic, conversion, and revenue trends.
• Apply data‑driven techniques to diagnose underperforming assets and recommend optimization tactics.
• Analyze real‑world case studies to practice turning raw metrics into strategic recommendations.

Course Details

• Instructor: Ritu Singh
• Rating: 4.2 stars
• Enrolled students: 23,771
• Language: English
• Certificate: Yes, upon completion
• Includes: Lifetime access, mobile‑friendly streaming, downloadable resources

What This Course Covers

Introduction to Marketing Analytics

• Definition of marketing analytics and its role in modern digital strategies
• Overview of the data lifecycle: collection, processing, analysis, and action
• Comparison of traditional marketing metrics versus data‑driven KPIs
• Real‑world examples of analytics influencing business growth

KPI Identification & Tracking

• Selecting relevant KPIs for SEO, PPC, email, and social media campaigns
• Mapping business objectives to measurable outcomes
• Setting up conversion goals and event tracking in Google Analytics
• Using benchmark data to evaluate performance over time

Google Analytics Fundamentals

• Signing in, creating a property, and installing the tracking code
• Exploring the Home, Real‑Time, Audience, Acquisition, Behavior, and Conversion reports
• Interpreting metrics such as sessions, bounce rate, average session duration, and goal completions
• Configuring filters, views, and user permissions for accurate data

Dashboard & Reporting Techniques

• Building custom reports with the Google Analytics UI
• Exporting data to Google Sheets and Excel for deeper analysis
• Visualizing trends with charts, tables, and heatmaps
• Automating weekly performance summaries for stakeholders

Campaign Tracking & Optimization

• Designing UTM parameters for email, social, and paid ads
• Analyzing channel attribution models to allocate budget efficiently
• Conducting A/B tests and interpreting statistical significance
• Developing actionable recommendations based on data insights

Who Should Take This Course

• Aspiring digital marketers who need a data‑first foundation.
• Small‑business owners seeking to measure and improve online performance.
• Marketing students and recent graduates looking for job‑ready analytics skills.
• Freelancers and content creators who want to prove ROI to clients.
• Anyone curious about dashboards, metrics, or Google Analytics without prior experience.

Prerequisites

• No prior experience needed — this course is beginner‑friendly.
• Basic familiarity with digital marketing concepts (e.g., social media, email) is recommended but not required.

Why Enroll in This Course

This program offers a free coupon that provides 100 % off for a limited time, making a high‑value certification accessible to all learners. The curriculum focuses on practical, hands‑on exercises rather than theory, ensuring you can apply skills immediately after each module. Compared with other Udemy options, Ritu Singh’s clear explanations and real‑world case studies reduce the learning curve for newcomers. Enrolling now guarantees you benefit from the most up‑to‑date content while the coupon remains active.

Course Highlights

• Lifetime access to all video lessons, quizzes, and supplementary files.
• Self‑paced learning lets you study whenever and wherever you prefer.
• Certificate of completion adds credibility to LinkedIn profiles and résumés.
• Mobile‑friendly design enables learning on smartphones and tablets.
• Practical, hands‑on projects that mirror real marketing scenarios.
• 30‑day money‑back guarantee for peace of mind if expectations are not met.

Frequently Asked Questions

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