Course Overview
- Course Title: Marketing Analytics for Beginners
- Instructor: Ritu Singh
- Target Audience:
- Small business owners
- Aspiring marketers
- Freelancers
- Students
- Prerequisites:
- No prior experience in marketing or analytics is required
- Basic computer skills (browsing the web, using spreadsheets)
- Access to a Google account (for Google Analytics and Looker Studio)
- A website or access to one (optional, but useful for hands-on practice)
Curriculum Highlights
- Key Topics Covered:
- Introduction to marketing analytics
- Tracking and measuring marketing performance
- Setting meaningful KPIs
- Google Analytics setup and configuration
- Interpreting key website metrics
- Creating simple dashboards
- Tracking campaign success with UTM parameters
- Understanding traffic sources (paid, organic, referral)
- Key Skills Learned:
- Tracking essential KPIs for different marketing channels
- Navigating the Google Analytics interface
- Interpreting key reports
- Setting up Google Analytics for a website or campaign
- Reading reports and spotting trends
- Making data-backed decisions
Course Format
- Duration: 7.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- 21 downloadable resources
- Access on mobile and TV
- Certificate of completion