Google Analytics 4 Fundamentals

Google Analytics 4 Fundamentals – taught by Ritu Singh – is a hands‑on Udemy online course that teaches beginners how to set up, track, and interpret data in the latest Google Analytics platform. Updated July 2026, this free‑coupon‑eligible training covers everything from property creation to custom event reporting, giving learners a solid foundation for data‑driven marketing. Whether you search for a free Google Analytics 4 course, a Google Analytics 4 Udemy course, or simply want to learn GA4 online, this program delivers practical skills and a certification‑ready portfolio.

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What You'll Learn

• Build a GA4 property from scratch for both websites and mobile apps.
• Master the GA4 interface, navigating Home, Reports, Explore, and Admin sections.
• Learn to install GA4 tracking code using Google Tag Manager or gtag.js.
• Understand data streams and configure them for accurate cross‑platform collection.
• Create custom events and conversions aligned with specific business goals.
• Implement enhanced measurement features to capture scrolls, outbound clicks, and video engagement.
• Analyze core GA4 reports such as traffic acquisition, engagement, demographics, and user retention.
• Apply Explorations and custom reports to turn raw data into actionable marketing insights.

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Course Details

• Instructor: Ritu Singh
• Rating: 4.5 stars (23,771 reviews)
• Level: Beginner
• Language: English (en‑US)
• Enrolled students: 23,771
• Last updated: July 2026
• Certificate: Yes, upon completion
• Includes: Lifetime access, mobile‑friendly video streaming, downloadable resources

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What This Course Covers

Setting Up a GA4 Property

• Create a new GA4 property for a website or app using the Udemy tutorial.
• Connect the property to Google Tag Manager for streamlined tag deployment.
• Verify data collection through real‑time reports and debug tools.
• Migrate essential settings from Universal Analytics if needed.

Data Collection & Tagging

• Install the GA4 tracking code via gtag.js or Tag Manager snippets.
• Configure web and app data streams for unified reporting.
• Enable enhanced measurement to automatically track key interactions.
• Set up cross‑domain tracking to maintain session continuity.

Core Reporting & Analysis

• Explore the Traffic Acquisition report to identify top traffic sources.
• Use the Engagement report to measure session duration, events, and conversions.
• Review Demographics and Interests data for audience segmentation.
• Interpret User Retention metrics to evaluate long‑term user value.

Custom Events & Conversions

• Design custom events using the GA4 event model and parameter schema.
• Map business objectives to GA4 conversions for accurate ROI tracking.
• Test and debug events with the DebugView tool before publishing.
• Leverage event modifiers to capture complex user interactions.

Explorations & Advanced Insights

• Build Funnel Exploration reports to visualize user journeys.
• Create Path Analysis to discover common navigation patterns.
• Use Segment Overlap to compare distinct audience groups.
• Export exploration data for deeper analysis in Google Data Studio.

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Who Should Take This Course

• Beginners who have never used Google Analytics and need a step‑by‑step foundation.
• Website owners and bloggers looking to monitor visitor behavior and improve SEO performance.
• Digital marketers who require data‑driven insights to optimize campaigns and ad spend.
• Small‑business owners seeking to understand which pages and products drive revenue.
• Students and job seekers aiming for roles in digital marketing, analytics, or web development.

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Prerequisites

• No prior experience with Google Analytics is required — the course is beginner‑friendly.
• Basic familiarity with website terminology (e.g., pages, URLs) helps accelerate learning.
• Recommended: a free Google account to create and manage GA4 properties.

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Why Enroll in This Course

This Udemy online course provides a comprehensive, project‑based path to GA4 mastery without any hidden fees. A free coupon offers 100 % off for a limited time, making it an ideal choice for budget‑conscious learners in August 2026. Compared with other tutorials, Ritu Singh’s step‑by‑step approach emphasizes real‑world implementation, ensuring you can apply skills immediately to your own site or client projects.

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Course Highlights

• Lifetime access to all video lessons, updates, and downloadable resources.
• Self‑paced learning lets you progress at a speed that fits your schedule.
• Certificate of completion that can be added to LinkedIn or a résumé.
• Mobile‑friendly design enables learning on smartphones and tablets.
• Hands‑on labs using Google Tag Manager and real‑time GA4 dashboards.
• 30‑day money‑back guarantee for risk‑free enrollment.

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Frequently Asked Questions

Q: Is this course really free?
A: Yes, the course can be accessed for free when you apply the current Udemy coupon. The promotion provides 100 % off the regular price for a limited period.

Q: What will I learn in this Google Analytics 4 course?
A