Course Overview
- Course Title: Google Analytics 4 (GA4) Fundamentals
- Instructor: Ritu Singh
- Target Audience:
- Marketers
- Website owners
- Small business owners
- Students
- Aspiring data analysts
- Beginners transitioning from Universal Analytics
- Prerequisites:
- Basic computer skills (web browsing, online tools)
- Google account (required for GA4 access)
- Access to a website (recommended but not mandatory)
- No prior Google Analytics experience required
Curriculum Highlights
- Key Topics Covered:
- GA4 property setup (websites & apps)
- GA4 interface navigation (Home, Reports, Explore, Admin)
- Tracking code installation (Google Tag Manager, gtag.js)
- Data stream configuration (websites & mobile apps)
- Event-based tracking in GA4
- Core GA4 reports (traffic acquisition, engagement, demographics, user retention)
- Custom events & conversions setup
- GA4 Explorations (custom reports, filters, segments)
- Enhanced measurement techniques
- Data-driven decision-making for website performance
- Key Skills Learned:
- Setting up GA4 from scratch
- Installing & configuring tracking codes
- Analyzing user behavior & traffic sources
- Creating custom events & conversions
- Generating actionable insights from GA4 reports
- Using Explorations for advanced data analysis
- Avoiding common GA4 setup mistakes
Course Format
- Duration: 6.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- 23 downloadable resources
- Access on mobile & TV
- Certificate of completion