Course Overview
- Course Title: Social Media Marketing Advertising with Dekker (SMMA)
- Instructor: Dekker Fraser, MBA
- Target Audience:
- Marketing managers
- Consultants
- Anyone involved in social media marketing
- Prerequisites: None
Curriculum Highlights
- Key Topics Covered:
- LinkedIn lead generation and customer acquisition
- Facebook for cost-effective social media marketing
- Twitter, Snapchat, TikTok, Quora, Reddit, YouTube, Google, Spotify, Amazon social media marketing ads
- Advanced LinkedIn advertising methods
- Advanced social media marketing targeting techniques
- Using Instagram within the Facebook advertising platform
- Real examples of projects and case studies
- Key Skills Learned:
- Acquire customers quickly and cheaply
- Run advertisements on Facebook, LinkedIn, TikTok, Twitter, and more
- Optimize campaigns to maximize ROI
- Advanced targeting techniques
- Get short-term revenue and long-term growth from social media ads
- Run various types of ads, including videos, images, inbox messages
- Amplify organic content with paid media
- Plan social media ads for every stage of the marketing funnel
- Develop a coherent social media advertising plan
Course Format
- Duration: 30 hours on-demand video
- Format: Self-paced online course
- Resources:
- 25 articles
- 11 downloadable resources
- Access on mobile and TV
- Certificate of completion