Course Overview
- Course Title: Marketing Strategy Masterclass: Build a Winning Growth Plan
- Instructor: Erioluwa Olajide
- Target Audience:
- Marketers seeking strategic leadership skills
- Entrepreneurs and startup founders
- Business leaders and managers
- Career-switchers entering marketing
- Aspiring brand consultants
- Prerequisites:
- Basic understanding of marketing terms (e.g., "4 Ps," "SEO")
- Interest in business growth
- No prior strategy experience required
Curriculum Highlights
- Key Topics Covered:
- Market research using SWOT and PESTEL frameworks
- Customer personas and buyer journey mapping
- SMART objectives for goal alignment
- Brand positioning and value proposition development
- Budget allocation and channel optimization
- Campaign lifecycle management (creative briefs, content strategy, multi-channel launches)
- KPI tracking and attribution models
- ROI measurement and performance optimization
- Key Skills Learned:
- Conducting data-driven market analysis
- Creating targeted customer personas
- Setting measurable marketing goals
- Developing compelling brand positioning
- Allocating marketing budgets strategically
- Executing multi-channel campaigns
- Analyzing campaign performance with KPIs
- Optimizing marketing ROI using attribution models
Course Format
- Duration:
- 2 hours of on-demand video
- 7 modules and 21 specialized sections
- Format: Self-paced online course
- Resources:
- AI-assisted tools for strategy development
- Templates and frameworks for practical application
- Certificate of completion
- Access on mobile and TV
Special Offer
- Limited Time Coupon Code: Available (check course link for details)