Name: Digital Marketing: Crisis & Reputation Management
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Course Title: Digital Marketing: Crisis & Reputation Management
Instructor: Erioluwa Olajide
Target Audience:
- Digital marketers
- Agency owners
- Social media managers
- Professionals in leadership or specialized digital roles
Prerequisites:
- Baseline understanding of digital platforms

Key Topics Covered:
- Golden Hour Protocol: 60-minute decision tree for crisis response
- AI Monitoring Tools: Early warning systems using Brandwatch and Zapier
- 3T Framework (Tone, Timing, Transparency): Crafting legal-safe, empathetic apologies
- Reputation Moat: Calculating "Reputation ROI" and proactive brand equity strategies
- Platform-Specific Tactics: Crisis response playbooks for TikTok, X, and LinkedIn
- 90-Day Recovery Plan: Data-driven trust rebuilding and detractor conversion
- Synthetic Media Risks: Handling AI-generated deepfakes and misinformation
- Purpose-Driven Backlash: Managing modern brand controversies
Key Skills Learned:
- Rapid crisis decision-making under pressure
- AI-powered social media monitoring and threat detection
- Crafting high-impact, legally compliant public statements
- Building long-term brand resilience and equity
- Tailoring responses to platform-specific algorithms and cultures
- Executing post-crisis recovery strategies
- Risk assessment and probability modeling

Duration:
- 3 hours of on-demand video
- N/A additional lectures or materials specified
Format: Self-paced online course
Resources:
- Downloadable Assets:
  - RACI matrices
  - Risk Assessment Toolkits
  - Excel-based Crisis Probability Matrix
- Swipe File: 20 proven crisis message templates and empathy scripts
- Platform-Specific Playbooks: Custom strategies for TikTok, X, LinkedIn, and Meta
- Certificate of Completion