Course Overview
- Course Title: Fundamentals of Marketing and Brand Management Masterclass
- Instructor: Erioluwa Olajide (Experienced Brand Development Manager and Strategist)
- Target Audience:
- Current Brand and Marketing Managers seeking to modernize skills
- Aspiring Marketing/Brand Professionals needing structured foundational knowledge
- Small Business Owners (SBOs) & Entrepreneurs requiring systematic market research and strategy
- Sales, Product, and Finance Professionals aiming to understand marketing’s strategic role
- Marketing Students reviewing core academic concepts
- Prerequisites: None (Beginner-friendly; no prior marketing knowledge or degree required)
Curriculum Highlights
- Key Topics Covered:
- Foundational Marketing Process and strategic frameworks
- Traditional & Extended Marketing Mix (4Ps/7Ps)
- Digital Marketing Essentials (SEO, AI, data-driven trends)
- Consumer Insights & Market Analysis (STP, PESTEL, Product Life Cycle)
- Ethical, Social, and Future Marketing Trends (Sustainability, AI)
- Campaign Measurement & ROI Evaluation
- Key Skills Learned:
- Developing strategic marketing plans using STP (Segmentation, Targeting, Positioning)
- Applying 4Ps/7Ps frameworks to real-world brand management
- Leveraging digital marketing tools (SEO, analytics, AI-driven strategies)
- Conducting market research and consumer behavior analysis
- Aligning marketing strategies with ethical and sustainable practices
Course Format
- Duration: 3 hours of on-demand video
- Format: Self-paced online course (lifetime access)
- Resources:
- Mobile and TV access
- Certificate of completion
- AI-generated voice narrations and visuals (enhanced learning experience)
Additional Information
- Course Structure: 9 sections covering theory-to-practical application
- Focus: Balancing classical marketing theory with contemporary digital execution
- Disclosure: Utilizes AI-generated content for narrations and images