Course Overview
- Course Title: Media Training: Look Your Best—Get the Exact Quotes You Want
- Instructor: TJ Walker (Communication Skills & Media Training Expert)
- Target Audience:
- Professionals facing media interviews (executives, PR teams, spokespeople)
- Entrepreneurs and business leaders seeking media exposure
- Public figures (politicians, celebrities, authors)
- Beginners to advanced learners in media communication
- Prerequisites:
- A webcam or smartphone for video practice
- Desire to control media messages and sound bites
- Willingness to learn on-camera techniques
Curriculum Highlights
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Key Topics Covered:
- On-camera confidence (body language, tone, appearance)
- Message control (crafting and delivering key quotes)
- Answering tough questions (bridging, pivoting, staying on point)
- Crisis communication (handling high-pressure interviews)
- Sound bite mastery (ensuring media picks up your exact quotes)
- Virtual media interviews (remote setup, lighting, framing)
- Selling with stories (persuasive narrative techniques)
- Pitching yourself (personal branding for media)
- Presentation confidence (overcoming nervousness)
- Media interview simulation (practical exercises)
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Key Skills Learned:
- Look natural and confident on camera
- Control interviews to highlight key messages
- Avoid misquotes by structuring responses strategically
- Handle hostile questions without losing composure
- Optimize appearance (wardrobe, lighting, camera angles)
- Deliver sound bites that media outlets use
- Adapt to virtual interviews (Zoom, TV remotes)
- Use storytelling to make messages memorable
Course Format
- Duration: 4.5 hours of on-demand video
- Format: Self-paced online course (lifetime access)
- Resources:
- 8 articles (supplemental reading)
- 10 downloadable resources (checklists, templates, guides)
- Mobile and TV access
- Certificate of completion
Additional Information
- Language: English
- Enrollment: 2,173,294+ students (across instructor’s courses)
- Instructor Credentials:
- 30+ years training Presidents, Prime Ministers, and CEOs
- Featured in Bloomberg, Fox News, Viacom
- 238 courses on communication, media, and presentation skills
- 4.5/5 average rating (238,965+ reviews)