Course Overview
- Course Title: Ultimate Facebook Ads Course 2025: All Campaigns Covered!
- Instructor: Digital School
- Target Audience:
- Business owners
- Marketers
- Anyone with a website, blog, or Facebook page
- Prerequisites:
- There is no course requirement needed for Facebook Ads
- Anyone with a laptop, personal computer, tablet, or smartphone and internet connection can learn Facebook Ads
Curriculum Highlights
- Key Topics Covered:
- Facebook Ads & Marketing Overview
- Facebook Marketing - What we will cover
- How to Create A Facebook Page
- How to Create A Facebook Profile Image
- How to Design A Facebook Cover Image
- How to Update Your Pages Info And Preferences
- How to Post About On Your Facebook Page
- How to Promote Your Page And Get Likes & Engagement
- What is The Difference Between Likes and Followers
- Facebook Ads Basics - What We will Cover
- How Powerful Are Facebook Ads?
- How Do Facebook Ads Work - The Auction
- How To Set Up Your Facebook Ads Account
- Understand Facebooks Ads Policies
- Facebook Ad Structure
- Facebook Ads Auction
- Facebook Ads Metrics
- Facebook Ads - Account Navigation
- Ad Creation - What We will Cover
- Create Your First Ad - Campaign Objectives
- Budget & Schedule
- Audience Targeting - Location, Age & Gender
- Detailed Targeting - Demographics
- Detailed Targeting - Interest
- Detailed Targeting - Behaviors and Connections
- Placements + Optimisation and Delivery
- Creating Your Facebook Ad Creative
- How To Set Up A Simple A/B Split Test
- Facebook Pixel Setup
- Custom Audiences - Website Visitors
- Custom Audiences - Customer/Email List
- Custom Audiences - Facebook Page
- Custom Audiences - Lookalike Audiences
- Facebook Ads Bidding Strategy
- Facebook Video Ad
- Facebook Ads Strategy - 3-2-2
- Create Facebook Video Ad Campaign
- How To Create Lead Gen Campaign
- App Promotion Campaign
- Brand Awareness Campaign
- Website Traffic Campaign
- Online Sales Campaign
- Tailored Web Traffic Campaign
- Tailored Leads Campaign
- Meta Business Suite
- Banned Ads/Accounts
- Facebook Ads Reports
- Facebook Ads Billing
- Facebook Ads Automated Rules
- Facebook Ads Experiments
- Facebook Ads Media Library
- Facebook Ads Certification
- Key Skills Learned:
- Bring Sales, Leads & Website Traffic To Your Online Business
- Create Sales Campaigns, Lead Gen Campaigns, Brand Campaigns, Traffic Campaigns
- Build Retargeting Campaigns
- Target Different Types Of Audiences, Demographics, Behaviors
- Use Automation In Facebook Ads
- Do Facebook Campaign Optimizations with ChatGPT
- Show Your Ads On Facebook & Instagram
- Setup Facebook Pixel
- Get In-Depth Knowledge Of Facebook Ads
Course Format
- Duration: 6.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- Assignments
- Access on mobile and TV
- Certificate of completion