### Course Overview
- **Course Title:** Full Digital Marketing Course 2025: PPC, SEO, SMM, GTM, GA4
- **Instructor:** Digital School
- **Target Audience:**
- Beginners with **no prior digital marketing experience**
- Entrepreneurs, marketers, and business owners
- Professionals seeking **career advancement in digital marketing**
- **Prerequisites:** **None**
### Curriculum Highlights
- **Key Topics Covered:**
- **PPC Advertising:** Google Ads, Facebook Ads, Microsoft Ads, LinkedIn Ads
- **SEO Fundamentals:** Keyword research, on-page/off-page/technical SEO, Google Algorithm updates
- **Google Analytics 4 (GA4):** Data analysis, KPI setup, monetization reports
- **Email Marketing:** MailerLite, lead magnets, automation, A/B testing
- **Social Media Marketing:** Facebook, Instagram, LinkedIn, TikTok, X (Twitter), Pinterest, YouTube
- **Google Tag Manager (GTM):** Event tracking, conversion setup, data layer implementation
- **Content Marketing with AI:** ChatGPT for content creation, repurposing, and promotion
- **Website Development:** WordPress setup, AI-driven website customization, domain/hosting basics
- **Key Skills Learned:**
- Running **paid ad campaigns** across Google, Meta, LinkedIn, and Microsoft
- Optimizing websites for **organic search (SEO)** and **user experience (UX)**
- Analyzing **marketing data** with GA4 and GTM for **data-driven decisions**
- Crafting **email marketing sequences** with automation and segmentation
- Developing **social media strategies** with AI tools (ChatGPT, Gemini)
- Building **conversion-optimized websites** using WordPress and AI
- Creating **content marketing funnels** with repurposed multi-format content
### Course Format
- **Duration:** **52 hours** on-demand video
- **Format:** Self-paced **online course** with lifetime access
- **Resources:**
- **2 practice tests**
- **Assignments** for hands-on learning
- **Certificate of completion**
- Access on **mobile and TV**
- **Student discussion forum** for Q&A
### Additional Information
- **Course Structure:**
- **773 video lessons** organized into topic-specific modules
- **23 assignments** and **1 quiz** for practical application
- **30-day money-back guarantee**
- **Tools & Platforms Taught:**
- **Google Ads, Meta Ads Manager, LinkedIn Ads, Microsoft Ads**
- **GA4, Google Tag Manager, Google Search Console**
- **MailerLite, Canva, ChatGPT, Gemini, Lately, SocialBee**
- **WordPress, Wix, Shopify, Squarespace**
