Google Ads MasterClass 2025: All Features & Campaign Setups

Course Overview

• Course Title: Google Ads MasterClass 2025: All Features & Campaign Setups
• Instructor: Digital School
• Target Audience:
  • Anyone with a laptop, personal computer, tablet, or smartphone and internet connection
  • Individuals with a website, blog, or Facebook page looking to promote their business
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:

  • Google Ads Overview, Ad Auction, Google Network, Google Ads Account Structure
  • Keyword Research, Keyword Selection, Google Ads Keyword Planner, Negative Keywords, Search Terms
  • Ads – RSA, DSA, RDA, Call Ad
  • Ad Extensions - Sitelink, Call, Callout, Structured Snippet, Price, Promo, Lead Form, Location, App, Business Name & Business Logo
  • Keyword Insertion, Countdown, Location Insertion
  • Bidding - Bidding Strategy Overview, Manual CPC, Maximize Clicks, Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS, Target Impression Share, eCPC, CPM, CPV
  • Display Network - Display Network Overview, Affinity, In-Market, Demographics, Detailed Demographics, Life Events, Remarketing, Topic, Placement, Display Keywords, Custom Audiences, Combined Audiences, Standard Display Campaign Creation
  • Conversion Tracking - CT Overview, Website, Phone, App, Import, Attribution
  • Remarketing - Overview, Audience Manager, Remarketing Campaign Creation, App Users, Youtube Remarketing, Customer List, Custom Combinations, Google Analytics, Lead Form Segment
  • Video - Instream Ad Campaign, In-Feed Ad Campaign, Bumper Ad Campaign, 15 Sec non-skippable Ad Campaign, Ad Sequence Campaign, Target Frequency Campaign, Audio Ads Campaign
  • Shopping Ads Overview, Google Merchant Center Creation, Shopping Ad Campaign Creation
  • Performance Max Campaign
  • Demand Gen Campaign
  • Universal App Campaign Creation
  • Smart Campaign Creation
  • Reports - Predefined Reports, Saved Reports, Dashboards
  • Shared Library - Audience Manager, Brand Lists, Location Groups, Exclusion Lists, Asset Library
  • Bulk Actions - Rules, Scripts, Solutions
  • Budgets & Bidding - Bid Strategies, Shared Budgets, Adjustments
  • Planning - Keyword Planner, Reach Planner, Performance Planner, App Advertising Hub
  • More Tools - Ad Customizer, Page Feed, Dynamic Ad Feed, Hotel Properties Feed, Google Tag, Content Suitability, Ad Preview & Diagnosis Tool, Policy Manager, Admin
  • Drafts & Experiments
  • Billing - Summary, Documents, Transactions, Settings, Promotions
  • Google Ads Editor
  • Manager Accounts/My Client Center
  • Google Ads with Google GEMINI AI
  • Google Ads Resources - Google Ads Helpcenter, Google Ads Policy Helpcenter, Google Ads Blog, Search Engine Land
  • Google Ads Certification - Search, Display, Video, Shopping, Measurement, App

• Key Skills Learned:

  • Bring Sales, Leads & Website Traffic To Your Online Business
  • Create Search Campaigns, Display Campaigns, Shopping Campaigns, YouTube Campaigns, Mobile Campaigns, Demand Gen Campaigns, Smart Campaigns
  • Build Remarketing Campaigns
  • Target Different Types Of Audiences, Demographics, Content To Reach Your Customers
  • Use Automation In Google Ads
  • Use Google Gemini AI to Setup And Manage Google Ads Campaigns
  • Do In-Depth Campaign Optimisations In Google Ads
  • Show Your Ads On Google & Youtube
  • Setup Conversion Tracking
  • Get In-Depth Knowledge Of Google Ads

Course Format

• Duration: 8.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 2 practice tests
  • Assignments
  • Access on mobile and TV
  • Certificate of completion