Course Overview
- Course Title: Google Ads MasterClass 2025: All Features & Campaign Setups
- Instructor: Digital School
- Target Audience:
- Anyone with a laptop, personal computer, tablet, or smartphone and internet connection
- Individuals with a website, blog, or Facebook page looking to promote their business
- Prerequisites: None
Curriculum Highlights
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Key Topics Covered:
- Google Ads Overview, Ad Auction, Google Network, Google Ads Account Structure
- Keyword Research, Keyword Selection, Google Ads Keyword Planner, Negative Keywords, Search Terms
- Ads – RSA, DSA, RDA, Call Ad
- Ad Extensions - Sitelink, Call, Callout, Structured Snippet, Price, Promo, Lead Form, Location, App, Business Name & Business Logo
- Keyword Insertion, Countdown, Location Insertion
- Bidding - Bidding Strategy Overview, Manual CPC, Maximize Clicks, Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS, Target Impression Share, eCPC, CPM, CPV
- Display Network - Display Network Overview, Affinity, In-Market, Demographics, Detailed Demographics, Life Events, Remarketing, Topic, Placement, Display Keywords, Custom Audiences, Combined Audiences, Standard Display Campaign Creation
- Conversion Tracking - CT Overview, Website, Phone, App, Import, Attribution
- Remarketing - Overview, Audience Manager, Remarketing Campaign Creation, App Users, Youtube Remarketing, Customer List, Custom Combinations, Google Analytics, Lead Form Segment
- Video - Instream Ad Campaign, In-Feed Ad Campaign, Bumper Ad Campaign, 15 Sec non-skippable Ad Campaign, Ad Sequence Campaign, Target Frequency Campaign, Audio Ads Campaign
- Shopping Ads Overview, Google Merchant Center Creation, Shopping Ad Campaign Creation
- Performance Max Campaign
- Demand Gen Campaign
- Universal App Campaign Creation
- Smart Campaign Creation
- Reports - Predefined Reports, Saved Reports, Dashboards
- Shared Library - Audience Manager, Brand Lists, Location Groups, Exclusion Lists, Asset Library
- Bulk Actions - Rules, Scripts, Solutions
- Budgets & Bidding - Bid Strategies, Shared Budgets, Adjustments
- Planning - Keyword Planner, Reach Planner, Performance Planner, App Advertising Hub
- More Tools - Ad Customizer, Page Feed, Dynamic Ad Feed, Hotel Properties Feed, Google Tag, Content Suitability, Ad Preview & Diagnosis Tool, Policy Manager, Admin
- Drafts & Experiments
- Billing - Summary, Documents, Transactions, Settings, Promotions
- Google Ads Editor
- Manager Accounts/My Client Center
- Google Ads with Google GEMINI AI
- Google Ads Resources - Google Ads Helpcenter, Google Ads Policy Helpcenter, Google Ads Blog, Search Engine Land
- Google Ads Certification - Search, Display, Video, Shopping, Measurement, App
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Key Skills Learned:
- Bring Sales, Leads & Website Traffic To Your Online Business
- Create Search Campaigns, Display Campaigns, Shopping Campaigns, YouTube Campaigns, Mobile Campaigns, Demand Gen Campaigns, Smart Campaigns
- Build Remarketing Campaigns
- Target Different Types Of Audiences, Demographics, Content To Reach Your Customers
- Use Automation In Google Ads
- Use Google Gemini AI to Setup And Manage Google Ads Campaigns
- Do In-Depth Campaign Optimisations In Google Ads
- Show Your Ads On Google & Youtube
- Setup Conversion Tracking
- Get In-Depth Knowledge Of Google Ads
Course Format
- Duration: 8.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- 2 practice tests
- Assignments
- Access on mobile and TV
- Certificate of completion