Sustainability Marketing: Branding Green Future 2.0

Course Overview

• Course Title: Sustainability Marketing: Branding Green Future 2.0
• Instructor: Dr. José Prabhu J
• Target Audience: [List target audience demographics or skill levels]
• Prerequisites: Basic skills and ideas of Sustainability Marketing

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Sustainability Marketing
  • Consumer Behavior and Sustainable Consumption
  • Sustainable Branding Strategies
  • Sustainable Product Innovation and Development
  • Digital Marketing for Green Brands
  • Corporate Social Responsibility (CSR) and Ethical Marketing
  • Measuring Impact and Sustainability Performance
  • Future Trends and Innovations in Sustainability Marketing
• Key Skills Learned:
  • Understand the Fundamentals of Sustainability Marketing
  • Analyze Consumer Behavior Trends
  • Develop Sustainable Branding Strategies
  • Apply Sustainable Product Development Practices
  • Leverage Digital Marketing for Green Brands
  • Integrate CSR into Marketing Strategy
  • Measure Sustainability Performance

Course Format

• Duration: 1.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion