Master Course : Selling Into the Pharmaceutical Industry 2.0

Course Overview

• Course Title: Master Course: Selling Into the Pharmaceutical Industry 2.0
• Instructor: Dr. José Prabhu J
• Target Audience: Sales and customer success professionals in the pharmaceutical industry
• Prerequisites: Basic skills and ideas of Pharmaceutical Industry Sales

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Pharmaceutical Sales
  • Regulatory Compliance and Ethical Selling
  • Product Knowledge and Market Positioning
  • Building Relationships with Healthcare Professionals (HCPs)
  • Value-Based Selling and Competitive Advantage
  • Navigating the Pharmaceutical Purchasing Process
  • Leveraging Data and Digital Tools in Pharma Sales
  • Sales Strategy, Execution, and Career Growth
• Key Skills Learned:
  • Understand the Pharmaceutical Industry and Key Stakeholders
  • Demonstrate Compliance with Pharmaceutical Regulations and Ethics
  • Develop In-Depth Product Knowledge and Market Positioning
  • Build Strong and Trustworthy Relationships with Healthcare Professionals
  • Apply Value-Based Selling Techniques in the Pharmaceutical Industry
  • Navigate Complex Pharmaceutical Purchasing and Procurement Processes
  • Utilize Data and Digital Tools for Enhanced Sales Performance
  • Develop Long-Term Sales Strategies and Career Growth in Pharma Sales

Course Format

• Duration: 1.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion