Course Overview
- Course Title: Master Course: Selling Into the Pharmaceutical Industry 2.0
- Instructor: Dr. José Prabhu J
- Target Audience: Sales and customer success professionals in the pharmaceutical industry
- Prerequisites: Basic skills and ideas of Pharmaceutical Industry Sales
Curriculum Highlights
- Key Topics Covered:
- Introduction to Pharmaceutical Sales
- Regulatory Compliance and Ethical Selling
- Product Knowledge and Market Positioning
- Building Relationships with Healthcare Professionals (HCPs)
- Value-Based Selling and Competitive Advantage
- Navigating the Pharmaceutical Purchasing Process
- Leveraging Data and Digital Tools in Pharma Sales
- Sales Strategy, Execution, and Career Growth
- Key Skills Learned:
- Understand the Pharmaceutical Industry and Key Stakeholders
- Demonstrate Compliance with Pharmaceutical Regulations and Ethics
- Develop In-Depth Product Knowledge and Market Positioning
- Build Strong and Trustworthy Relationships with Healthcare Professionals
- Apply Value-Based Selling Techniques in the Pharmaceutical Industry
- Navigate Complex Pharmaceutical Purchasing and Procurement Processes
- Utilize Data and Digital Tools for Enhanced Sales Performance
- Develop Long-Term Sales Strategies and Career Growth in Pharma Sales
Course Format
- Duration: 1.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- Access on mobile and TV
- Certificate of completion