Course Overview
- Course Title: The Complete Digital Marketing Guide for Beginners
- Instructor: Preeti Parmar
- Target Audience:
- Absolute beginners curious about digital marketing
- Aspiring digital marketers, bloggers, or influencers
- Entrepreneurs or small business owners
- Students & career changers
- Freelancers looking to add digital skills to their portfolio
- Prerequisites:
- Basic internet skills
- A laptop/PC and internet connection
- Motivation to learn and apply
- Regular Practice and Consistency
Curriculum Highlights
- Key Topics Covered:
- Foundations of digital marketing and online branding
- SEO strategies
- Google Ads & Facebook/Instagram paid campaigns
- Social Media Marketing across platforms
- Content creation and planning
- Email Marketing and Automation
- Affiliate & Influencer Marketing
- Analytics and campaign performance tracking
- Marketing strategy planning + capstone project
- Video Marketing, Canva, Invideo, Capcut, Shopify, Woocommerce, Social Media Advertising, Affiliate Marketing, YouTube Basics
- Key Skills Learned:
- Building a website or blog from scratch
- Selling online products
- Social media marketing using popular platforms
- ORM (Online Reputation Management)
- Video marketing techniques
- Utilizing tools like Canva, Invideo, Capcut, Shopify, Woocommerce
Course Format
- Duration: 12 hours on-demand video
- Format: Self-paced online course
- Resources:
- 77 downloadable resources
- Access on mobile and TV
- Certificate of completion