The Complete Digital Marketing Guide for Beginners

Course Overview

• Course Title: The Complete Digital Marketing Guide for Beginners
• Instructor: Preeti Parmar
• Target Audience:
  • Absolute beginners curious about digital marketing
  • Aspiring digital marketers, bloggers, or influencers
  • Entrepreneurs or small business owners
  • Students & career changers
  • Freelancers looking to add digital skills to their portfolio
• Prerequisites:
  • Basic internet skills
  • A laptop/PC and internet connection
  • Motivation to learn and apply
  • Regular Practice and Consistency

Curriculum Highlights

• Key Topics Covered:
  • Foundations of digital marketing and online branding
  • SEO strategies
  • Google Ads & Facebook/Instagram paid campaigns
  • Social Media Marketing across platforms
  • Content creation and planning
  • Email Marketing and Automation
  • Affiliate & Influencer Marketing
  • Analytics and campaign performance tracking
  • Marketing strategy planning + capstone project
  • Video Marketing, Canva, Invideo, Capcut, Shopify, Woocommerce, Social Media Advertising, Affiliate Marketing, YouTube Basics
• Key Skills Learned:
  • Building a website or blog from scratch
  • Selling online products
  • Social media marketing using popular platforms
  • ORM (Online Reputation Management)
  • Video marketing techniques
  • Utilizing tools like Canva, Invideo, Capcut, Shopify, Woocommerce

Course Format

• Duration: 12 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 77 downloadable resources
  • Access on mobile and TV
  • Certificate of completion