Master Course in Sales Skills and Marketing Skills 2.0

Course Overview

• Course Title: Master Course in Sales Skills and Marketing Skills 2.0
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Participants aiming to elevate sales expertise
  • Professionals seeking to become proficient sales analysts
  • Individuals interested in marketing and sales strategies
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Marketing, Sales, and Sales Skills
  • Types of Sales and Sales in Business
  • Marketing Vs Sales
  • Negotiation Skills in Sales
  • How to Be a Sales Analyst
  • Big Data in Marketing
  • Pricing Strategies
  • Market Analysis for Pricing
  • Value-Based Pricing
  • Psychological Pricing Tactics
  • Dynamic Pricing Strategies
  • Promotional Pricing Strategies
  • Adaptability and Resilience of Marketing, Social Media, and Sales Landscape
  • Understanding Product Brand Positioning and Strategies
  • Effective Communication Skills in Marketing and Sales
  • Maintaining Professional Relationships in Sales and Marketing
  • Social Media Marketing and Creating Engaging and Respectful Content
  • Online Community Engagement for Diversity and Inclusion
  • Customer Service and Respecting Customer Privacy and Confidentiality
  • Sales Protocols and Etiquette Basics
  • Professional Presentations for Sales and Marketing Department
  • Customers or Clients Follow-up for Continuous Improvement
  • Sales Leadership Protocols
  • Time Management for Setting Realistic Deadlines and Goals
  • Personal Brand Identity , Continuous Learning and Skill Development
  • Adaptability in Sales, Marketing and Finding Opportunities in Adversity
  • Sales and Marketing Meeting Protocols - for startup ventures
  • Integrated Management Strategies: Optimizing Product, Sales, and Risk
  • Analyzing Performance, Evaluating Campaign Effectiveness
  • Marketing Strategies, Market Segmentation and Market Research
  • Marketing Analytics
  • Marketing and Branding for Financial Institutions
  • Service Brand and Brand Loyalty in Services
  • Analytics and Predictive Analytics of Marketing
  • Customer Experience Strategy
  • Pricing Strategies and Value-Based Pricing Approaches
  • Marketing Sustainability
  • Mobile Marketing and Leveraging Apps for Service Engagement
  • Positive Word-of-Mouth and Referral Marketing Skills
  • Influencer Marketing and Influencer Campaigns on Service Sales
  • Social Media Strategy
  • Marketing Services in Startups and Value Proposition for New Ventures
  • Unlocking Success: Effective Marketing and Sales Strategies
• Key Skills Learned:
  • Defining marketing and its role in driving sales
  • Understanding the sales process and its key components
  • Introduction to essential sales skills
  • Exploring different types of sales models
  • Understanding the intricacies of sales in a business context
  • Clarifying the distinctions between marketing and sales functions
  • Analyzing how marketing and sales collaborate for business success
  • Developing a synergistic approach for integrated marketing and sales efforts
  • Advanced negotiation techniques and strategies
  • Overcoming objections and handling challenging situations
  • Role and responsibilities of a sales analyst
  • Analyzing sales data for informed decision-making
  • Utilizing tools and technologies for effective sales analysis
  • Engaging in practical exercises, case studies, and simulations
  • Navigating complex sales environments
  • Making strategic decisions
  • Consistently achieving sales excellence
  • Leading and succeeding in the dynamic field of sales

Course Format

• Duration: 16 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion