Sales Discovery, Inside Sales and Inclusive Marketing 2.0

Course Overview

• Course Title: Sales Discovery, Inside Sales and Inclusive Marketing 2.0
• Instructor: Dr. José Prabhu J
• Target Audience: Professionals interested in sales and marketing, particularly those looking to enhance their inside sales and inclusive marketing skills.
• Prerequisites: Basic skills and ideas of Sales Discovery, Inside Sales and Inclusive Marketing.

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Inside Sales
  • Structuring and Roles in Inside Sales
  • Tools and Technologies for Inside Sales
  • The Sales Funnel and Customer Journey
  • Sales Discovery Strategies
  • Advanced Sales Discovery Techniques
  • Inclusive Marketing in Sales
  • Performance Metrics and Continuous Improvement
• Key Skills Learned:
  • Utilize CRM systems and sales automation tools effectively.
  • Analyze the sales funnel and optimize customer interactions.
  • Conduct effective sales discovery meetings to understand client needs.
  • Apply SPIN Selling and handle objections confidently.
  • Implement inclusive marketing strategies to enhance customer engagement.
  • Measure and improve sales performance using key metrics and trends.

Course Format

• Duration: 1.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion