Investigação em Estratégia e Desenvolvimento de Produtos

Introduction

Are you looking to enhance your skills in product development and strategic planning? The course "Investigação em Estratégia e Desenvolvimento de Produtos" offered by the MTF Institute could be your gateway to mastering these crucial areas. This course is designed to provide a comprehensive understanding of human-centered innovation, actionable knowledge, and strategic methodologies. Whether you're a budding entrepreneur or a seasoned professional, the insights gained from this course can significantly elevate your approach to product development and strategic decision-making.

Course Details

Course Curriculum Overview

The "Investigação em Estratégia e Desenvolvimento de Produtos" course is structured to cover a wide range of topics essential for effective strategy and product development. Here’s a brief overview of what you'll learn:

Introduction to Human-Centered Innovation: Understand the principles and importance of focusing on human needs in innovation.
Actionable Knowledge: Learn how to convert research into executable strategies.
Human-Centered Design Thinking: Dive into the methodologies that prioritize user experience.
Data Collection Techniques: Master the art of gathering strategic insights through various data collection methods.
Qualitative Research Methods: Explore qualitative approaches to product development.
Quantitative Research Approaches: Understand how to use quantitative data to formulate strategies.
Customer Feedback Analysis: Learn how to refine strategies based on customer feedback.
Prototyping and Iterative Testing: Engage in hands-on prototyping and testing to refine product development.
Collaborative Decision-Making: Enhance your skills in team-based strategic decision-making.
Translating Research into Actionable Strategies: Learn to apply research findings to real-world strategies.

Key Learning Outcomes

Upon completing this course, you will be able to:

Apply human-centered innovation principles to your product development process.
Utilize actionable knowledge to drive strategic decisions.
Employ design thinking to enhance user experience.
Collect and analyze data effectively to inform strategic planning.
Conduct qualitative and quantitative research to support product development.
Analyze customer feedback to refine strategies and products.
Engage in prototyping and iterative testing to improve products.
Make collaborative decisions within innovation teams.
Translate research findings into executable strategies.

Target Audience and Prerequisites

This course is ideal for:

Entrepreneurs and startup founders looking to develop innovative products.
Product managers and developers seeking to enhance their strategic planning skills.
Professionals in marketing and business strategy interested in human-centered innovation.

No specific prerequisites are required, but a basic understanding of business concepts can be beneficial. The course is designed to be accessible to learners at various stages of their professional journey.

Course Duration and Format

Duration: The course comprises 1 hour of on-demand video content.
Format: It includes 1 article and 2 downloadable resources, making it a compact yet comprehensive learning experience. Access is available on mobile and TV, ensuring flexibility for learners.

Instructor Background

The course is led by Alex Amoroso, a seasoned professional with extensive academic and business experience. Alex holds a Doctorate from the Faculty of Social and Political Sciences in Lisbon, Portugal, where she was awarded with distinction for her exemplary research. Currently, she teaches at EIMT in Zurich, Switzerland, and leads the Product Development academic area at the MTF Institute. Her career spans various sectors, including banking, finance, PropTech, consulting, and innovative startups, where she has driven R&D activities and strategic development.

Benefits & Applications

Practical Skills Gained

By enrolling in this course, you'll acquire a range of practical skills that are directly applicable to real-world scenarios:

Strategic Planning: Develop the ability to formulate strategies based on comprehensive research and data analysis.
Product Development: Enhance your product development process through human-centered design and iterative testing.
Innovation Management: Learn how to manage innovation processes that prioritize user needs and market trends.

Real-World Applications

The skills and knowledge gained from this course can be applied in various contexts:

Startup Development: Use human-centered innovation to create products that meet market needs.
Corporate Strategy: Apply strategic methodologies to enhance corporate decision-making and product offerings.
Consulting: Leverage your skills to advise clients on product development and strategic planning.

Career Relevance

This course is highly relevant for careers in:

Product Management: Enhance your ability to oversee product development from conception to launch.
Strategic Planning: Improve your strategic decision-making capabilities, crucial for leadership roles.
Innovation and R&D: Drive innovation within your organization by applying human-centered design principles.

Industry Alignment

The course aligns with current industry trends that emphasize:

Customer-Centric Approaches: Industries are increasingly focusing on meeting customer needs through innovation.
Data-Driven Decision Making: Businesses rely on data to inform their strategies and product development processes.
Agile Methodologies: The course's focus on iterative testing and prototyping aligns with agile development practices.