Course Overview
- Course Title: Professional Diploma in Social Media Marketing & Copywriting
- Instructor: MTF Institute of Management, Technology and Finance
- Target Audience:
- Beginners and professionals in social media marketing
- Aspiring copywriters
- Business owners and managers
- Marketing and communication professionals
- Prerequisites:
- None
Curriculum Highlights
- Key Topics Covered:
- Introduction to SMM
- Functionality of SMM manager
- Marketing analysis in SMM
- How to design Instagram profile
- SMM Approaches and Tools
- Promotion
- Process of work with stakeholders
- Personal brand and clients searching
- Introduction to role of copywriter
- Emotions in text
- Texts for social media, landing pages, SEO
- Writing formulas
- Commercial Offers
- Technical specifications
- Key Skills Learned:
- Social media marketing strategies
- Social media management techniques
- Copywriting for various platforms
- Business writing skills
- Personal branding
- Client acquisition
Course Format
- Duration:
- 3 hours on-demand video
- Format:
- Self-paced online course
- Resources:
- 15 downloadable resources
- Access on mobile and TV
- Certificate of completion