Professional Diploma in Social Media Marketing & Copywriting

Course Overview

• Course Title: Professional Diploma in Social Media Marketing & Copywriting
• Instructor: MTF Institute of Management, Technology and Finance
• Target Audience:
  • Beginners and professionals in social media marketing
  • Aspiring copywriters
  • Business owners and managers
  • Marketing and communication professionals
• Prerequisites:
  • None

Curriculum Highlights

• Key Topics Covered:
  • Introduction to SMM
  • Functionality of SMM manager
  • Marketing analysis in SMM
  • How to design Instagram profile
  • SMM Approaches and Tools
  • Promotion
  • Process of work with stakeholders
  • Personal brand and clients searching
  • Introduction to role of copywriter
  • Emotions in text
  • Texts for social media, landing pages, SEO
  • Writing formulas
  • Commercial Offers
  • Technical specifications
• Key Skills Learned:
  • Social media marketing strategies
  • Social media management techniques
  • Copywriting for various platforms
  • Business writing skills
  • Personal branding
  • Client acquisition

Course Format

• Duration:
  • 3 hours on-demand video
• Format:
  • Self-paced online course
• Resources:
  • 15 downloadable resources
  • Access on mobile and TV
  • Certificate of completion