Marketing

Professional Certificate: Product Management and Development

Course Overview

  • Course Title: Professional Certificate: Product Management and Development
  • Instructor: MTF Institute of Management, Technology and Finance
  • Target Audience:
    • Professionals seeking to enhance their product management skills
    • Individuals interested in a career in product development
    • Entrepreneurs and business owners
  • Prerequisites: None

Curriculum Highlights

  • Key Topics Covered:
    • Introduction to Product Development and Management
    • Idea Generation and Concept Development
    • Product Design and Prototyping
    • Product Testing and Validation
    • Product Launch and Commercialisation
    • Product Life-cycle Management
    • Agile Product Development
    • Product Metrics and Performance Measurement
    • Case Studies and Best Practices
  • Key Skills Learned:
    • Market research
    • Strategic planning
    • Communication
    • Project management
    • Customer-centric approach
    • Resource allocation
    • Adaptability and innovation
    • Leadership
    • Entrepreneurial mindset
    • Global perspective

Course Format

  • Duration: 1 hour on-demand video
  • Format: Self-paced online course
  • Resources:
    • 9 articles
    • 2 downloadable resources
    • Access on mobile and TV
    • Certificate of completion
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