Course Overview
- Course Title: Master Complete Google Ads and Bing Ads with Real Examples..
- Instructor: Sivakishore Reddy
- Target Audience:
- Aspiring digital marketers and complete beginners
- Marketing professionals seeking platform mastery
- Business owners or freelancers managing client ad accounts
- Prerequisites: None
Curriculum Highlights
- Key Topics Covered:
- Complete Google Ads - Basic to Advanced Concepts with Practical Examples
- Complete Microsoft Ads - Basic to Advanced Concepts with Practical Examples
- Search Ads 360 (SA360) - Premium tool for Paid Search
- Google Ads Manager account (Previously MCC - My Client Center)
- Proven Strategies, and Best Practices for Client Goals (Ecommerce & Service industries)
- Performance Analysis for different levels in Google Ads & Bing Ads
- Understanding Google Ads and Microsoft Ads Algorithms
- Microsoft Excel & Google Sheet, Formulas Related To Paid Advertising
- Google Ads - Paid Search Campaign
- Google Ads - Shopping Campaign
- Google Ads - Phone Call Campaign
- Google Ads - Performance Max Campaign
- Google Ads - Display Campaign
- Google Ads - Demand Gen Campaign
- Google Ads - Video Campaign
- Google Merchant Center
- Complete Google Ads Editor
- Microsoft Ads - Paid Search Campaign
- Microsoft Ads - Shopping Campaign
- Microsoft Ads - Performance Max Campaign
- Microsoft Ads - Audience Campaign (Display, Native & Video Ads)
- Complete Microsoft Ads Editor
- Microsoft Merchant Center
- Google Ads & Microsoft Ads Remarketing Setup
- Key Skills Learned:
- Campaign setup, optimization, and ad performance tactics
- Use of Google Ads Editor and Google Merchant Center
- Data-driven strategies to boost ROI
- Creation and management of high-converting campaigns on Microsoft Ads
- Leverage Microsoft Ads Editor and Merchant Center
- Efficient handling of multiple client or business accounts
- Cross-platform optimization using Search Ads 360
- Real-world practice with hands-on examples
- Execution of advanced strategies for scaling campaigns
- Confident management of multiple ad accounts
Course Format
- Duration: 40.5 hours on-demand video, 1 article
- Format: Self-paced online course
- Resources:
- Access on mobile and TV
- Certificate of completion