Kennzahlen im Social Media Management

Course Overview

• Course Title: Kennzahlen im Social Media Management
• Instructor: Kristoffer Ditz
• Target Audience:
  • Marketing Managers
  • Social Media Managers
  • E-Commerce Professionals
• Prerequisites: Grundkenntnisse Social Media von Vorteil

Curriculum Highlights

• Key Topics Covered:
  • Was ist eine KPI?
  • Die KPI Bible
  • Amplification Rate
  • Conservation Rate
  • Conversion Rate
  • CPC und CPM
  • Churn Rate
  • ROAS
  • CTR
  • Bounce Rate
• Key Skills Learned:
  • Social Media
  • Kennzahlen
  • Controlling
  • Steuerung
  • Analyse
  • E-Commerce

Course Format

• Duration: 1 hour on-demand video
• Format: Self-paced online course
• Resources:
  • 2 articles
  • 3 downloadable resources
  • Access on mobile and TV
  • Certificate of completion