Mastering Your Value Proposition

Course Overview

• Course Title: Mastering Your Value Proposition
• Instructor: Dr. Amar Massoud
• Target Audience:
  • Entrepreneurs
  • Marketers
  • Business professionals
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Developing a clear and compelling value proposition
  • Identifying unique selling points
  • Understanding target audience needs
  • Incorporating value proposition into marketing materials
  • Measuring and refining the impact of your value proposition
• Key Skills Learned:
  • Crafting compelling value propositions
  • Articulating the value of products or services
  • Incorporating value propositions into various marketing materials
  • Measuring the effectiveness of value propositions
  • Making data-driven adjustments to value propositions

Course Format

• Duration: 1.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Assignments
  • 1 article
  • Access on mobile and TV
  • Certificate of completion