Google Ads Masterclass: Search, Display & AI

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The Google Ads Masterclass: Search, Display & AI taught by Starweaver Group is a comprehensive Udemy course that equips marketers with end‑to‑end expertise on the world’s largest paid‑search platform. Updated July 2026, this free [Google Ads] course covers everything from keyword research to AI‑driven Performance Max campaigns, preparing you for real‑world certification‑level results. Whether you search for a “free Google Ads course,” “Google Ads Udemy course,” or want to learn Google Ads online, this training delivers practical skills, hands‑on labs, and a portfolio‑ready operating manual.

What You'll Learn

• Build fully structured Google Ads accounts, from initial setup to advanced automation.
• Master high‑intent keyword discovery and the selection of optimal search ad formats.
• Learn how to apply ad extensions, dynamic keyword insertion, and creative production to boost click‑through rates.
• Understand bidding strategies, budget planning, and performance forecasting for each campaign objective.
• Create Display Network campaigns with layered targeting for upper‑funnel demand generation.
• Implement conversion tracking, attribution models, and reporting dashboards that drive data‑backed decisions.
• Apply remarketing tactics using shared audiences and library assets across search and display.
• Analyze specialized campaign types—including video, shopping, app, Demand Gen, and AI‑driven Performance Max—so you can launch profitable ads at every funnel stage.

Course Details

• Instructor: Starweaver Group
• Rating: 5.0 stars (based on reviews)
• Language: English (en‑US)
• Last updated: July 2026
• Certificate: Yes, upon completion
• Includes: Lifetime access, mobile‑friendly video lessons, downloadable resources

What This Course Covers

1. Account Foundations & Auction Mechanics

• Overview of the Google Ads interface and account hierarchy.
• Detailed explanation of the ad auction model and quality score factors.
• Step‑by‑step guide to creating the first campaign and ad groups.
• Real‑world example of budget allocation during the launch phase.

2. Keyword Research & Search Ad Creation

• Techniques for uncovering high‑intent, low‑competition keywords.
• Selecting appropriate match types and negative keyword strategies.
• Crafting compelling search ad copy that aligns with user intent.
• Using ad extensions (sitelink, callout, structured snippets) to increase ad real‑estate.

3. Bidding Strategies & Budget Planning

• Comparison of automated vs. manual bidding options.
• Implementing Target CPA, Maximize Conversions, and ROAS bidding.
• Forecasting spend based on keyword volume and competition.
• Setting daily and monthly budgets that protect ROI while scaling.

4. Display Network & Audience Targeting

• Building Display campaigns with responsive ads and image assets.
• Layered targeting: demographics, interests, custom intent, and placement exclusions.
• Leveraging Google’s audience lists for prospecting and retargeting.
• Measuring upper‑funnel metrics such as view‑through conversions.

5. Advanced Campaigns & AI Automation

• Setting up Video campaigns on YouTube with skippable and non‑skippable formats.
• Configuring Shopping campaigns via Merchant Center product feeds.
• Launching App campaigns that optimize installs and in‑app actions.
• Using Google’s Gemini AI, Scripts, Rules, and Asset Studio to automate research, copywriting, and bid adjustments.

Who Should Take This Course

• Performance marketers and PPC specialists who manage Google Ads accounts daily.
• Digital and growth marketers expanding their paid‑acquisition skill set.
• Small‑business owners, founders, or freelancers who run their own ad campaigns.
• Agency account managers and marketing analysts supporting multiple paid‑media clients.
• Anyone aiming for a Google Ads certification or a portfolio of live campaign work.

Prerequisites

• No prior experience needed — this course is beginner‑friendly.
• Familiarity with basic digital marketing concepts (e.g., funnel stages) is helpful but not required.
• Access to a Google Ads account for hands‑on practice is recommended.

Why Enroll in This Course

Enrolling gives you a complete, up‑to‑date roadmap for mastering Google Ads without spending a dime. A free coupon provides 100 % off for a limited time, making the training accessible to anyone ready to start advertising immediately. Compared with other Udemy offerings, this masterclass combines foundational theory, hands‑on labs, and the newest AI tools, ensuring you stay ahead of platform updates and industry best practices.

Course Highlights

• Lifetime access to all video lessons, quizzes, and supplemental files.
• Self‑paced learning allows you to progress on your own schedule.
• Certificate of completion that can be added to LinkedIn or a résumé.
• Mobile‑friendly content lets you study on phones or tablets while on the go.
• Real‑world projects that build a portfolio of live or simulated campaigns.
• AI integration tutorials covering Gemini, Scripts, and automated bidding.

Frequently Asked Questions

Q: Is this course really free?
A: Yes. A free coupon grants 100 % off the regular Udemy price for a limited period, so you can access the entire curriculum at no cost while the coupon remains valid.

Q: What will I learn in this Google Ads course?
A: You will learn to set up and manage Google Ads accounts, conduct keyword research, create search and display ads, apply bidding and budget strategies, implement conversion tracking, run remarketing, and launch advanced campaigns such as video, shopping, app, and AI‑driven Performance Max.

Q: Do I get a certificate after completing this course?
A: Yes. Upon finishing all modules and passing the built‑in assessments, Udemy issues a certificate of completion that you can share on professional networks.

Q: Is this course suitable for beginners?
A: Absolutely. The curriculum starts with account fundamentals and gradually progresses to advanced topics, making it ideal for beginners as well as seasoned marketers seeking deeper expertise.

Q: How long do I have to enroll for free?
A: The free coupon is available for a limited time and may expire without notice. Enroll as soon as possible to guarantee the 100 % discount before the offer ends.

Final Thoughts

The Google Ads Masterclass: Search, Display & AI delivers a full‑stack education for anyone wanting to dominate paid search and display advertising. Whether you are a novice marketer or an experienced PPC specialist, this Udemy course equips you with the skills, tools, and certification‑ready portfolio to launch profitable campaigns. Start today and turn your advertising goals into measurable results.