Course Overview
- Course Title: Account Based Marketing: B2B Marketing, Lead Generation
- Instructor: Dekker the Marketer
- Target Audience:
- Business-to-business marketers
- Entrepreneurs
- Product managers
- Salespeople
- Business development managers
- Prerequisites: None
Curriculum Highlights
- Key Topics Covered:
- Account Based Marketing
- Demand Generation
- Account Based Marketing Strategy
- ABM advertising campaigns in LinkedIn
- Content and email nurturing
- Direct mail campaigns
- Account-based targeting
- Building targeted lists
- Tracking performance with ABM-style marketing funnels
- Integrating cold email tactics
- Key Skills Learned:
- Generating pipeline revenue and qualified leads
- Executing ABM advertising campaigns
- Developing ABM strategies for content and email nurturing
- Replicating successful ABM direct mail campaigns
- Account-based targeting through Twitter, Google, and Facebook
- Building targeted lists
- Tracking performance with ABM-style marketing funnels
- Identifying and leveraging influencers
- Integrating cold email and other tactics into ABM campaigns
Course Format
- Duration: 6 hours on-demand video
- Format: Self-paced online course
- Resources:
- 3 downloadable resources
- Access on mobile and TV
- Certificate of completion