Account Based Marketing: B2B Marketing, Lead Generation

Course Overview

• Course Title: Account Based Marketing: B2B Marketing, Lead Generation
• Instructor: Dekker the Marketer
• Target Audience:
  • Business-to-business marketers
  • Entrepreneurs
  • Product managers
  • Salespeople
  • Business development managers
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Account Based Marketing
  • Demand Generation
  • Account Based Marketing Strategy
  • ABM advertising campaigns in LinkedIn
  • Content and email nurturing
  • Direct mail campaigns
  • Account-based targeting
  • Building targeted lists
  • Tracking performance with ABM-style marketing funnels
  • Integrating cold email tactics
• Key Skills Learned:
  • Generating pipeline revenue and qualified leads
  • Executing ABM advertising campaigns
  • Developing ABM strategies for content and email nurturing
  • Replicating successful ABM direct mail campaigns
  • Account-based targeting through Twitter, Google, and Facebook
  • Building targeted lists
  • Tracking performance with ABM-style marketing funnels
  • Identifying and leveraging influencers
  • Integrating cold email and other tactics into ABM campaigns

Course Format

• Duration: 6 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 3 downloadable resources
  • Access on mobile and TV
  • Certificate of completion