Marketing

Public Relations: Become a Media Star by Pitching with Video

Course Overview

  • Course Title: Public Relations: Become a Media Star by Pitching with Video
  • Instructor: TJ Walker
  • Target Audience:
    • Professionals seeking media exposure
    • Individuals aiming to build thought leadership
    • Those interested in improving on-camera interview skills
  • Prerequisites:
    • Video recording device on cell phone, tablet, or computer

Curriculum Highlights

  • Key Topics Covered:
    • Creating numerous interview requests
    • Generating more publicity
    • Building thought leadership
    • Creating evergreen content
    • Establishing name ID with journalists
    • Developing on-camera interview skills
  • Key Skills Learned:
    • Strategic use of YouTube videos for PR
    • Techniques to increase media coverage
    • Enhancing on-camera presence
    • Building relationships with journalists

Course Format

  • Duration: 1.5 hours on-demand video
  • Format: Self-paced online course
  • Resources:
    • 7 articles
    • 5 downloadable resources
    • Access on mobile and TV
    • Certificate of completion
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