Build, Market, and Manage a Successful Online Business

Course Overview

• Course Title: Build, Market, and Manage a Successful Online Business
• Instructor: Lasisi Akeem
• Target Audience:
  • Aspiring entrepreneurs
  • Small business owners
  • Individuals looking to build their online presence
• Prerequisites:
  • Basic Computer Skills
  • Access to a Computer or Mobile Device
  • A Willingness to Learn and Apply Concepts

Curriculum Highlights

• Key Topics Covered:
  • Content marketing strategies
  • Branding techniques
  • Social media, blog, and email marketing
  • SEO optimization
  • Paid and organic marketing tactics
  • Email campaign automation
  • Analytics for tracking engagement
  • Resource allocation and ROI maximization
  • Automation tools for productivity
  • Adapting to market trends
  • Building a comprehensive business plan
• Key Skills Learned:
  • Content creation and management
  • Brand voice and messaging
  • Low-cost content production
  • SEO and social media optimization
  • Email marketing automation
  • Analytics and ROI tracking
  • Business scaling and automation
  • Market trend adaptation
  • Business plan development

Course Format

• Duration: 1.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion