AI-Powered Product Marketing and Market Research

Course Overview

• Course Title: AI-Powered Product Marketing and Market Research
• Instructor: MTF Institute of Management, Technology and Finance
• Target Audience: Professionals in marketing, product management, startups, and anyone interested in leveraging AI for product marketing and market research.
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Introduction to product marketing
  • Understanding Target Audience and ICPs
  • Finding the Right Customers
  • Establishing a Strong Messaging
  • Turning Messaging into Action with Content Marketing
  • Crafting converting ads
  • Building ICP and Marketing strategy with AI
• Key Skills Learned:
  • Identifying ideal customer profiles (ICPs)
  • Crafting compelling messaging
  • Automating content creation
  • Optimizing marketing campaigns
  • Conducting market research

Course Format

• Duration: 1 hour on-demand video
• Format: Self-paced online course
• Resources:
  • 1 article
  • 20 downloadable resources
  • Access on mobile and TV
  • Certificate of completion