Course Overview
- Course Title: AI-Powered Product Marketing and Market Research
- Instructor: MTF Institute of Management, Technology and Finance
- Target Audience: Professionals in marketing, product management, startups, and anyone interested in leveraging AI for product marketing and market research.
- Prerequisites: None
Curriculum Highlights
- Key Topics Covered:
- Introduction to product marketing
- Understanding Target Audience and ICPs
- Finding the Right Customers
- Establishing a Strong Messaging
- Turning Messaging into Action with Content Marketing
- Crafting converting ads
- Building ICP and Marketing strategy with AI
- Key Skills Learned:
- Identifying ideal customer profiles (ICPs)
- Crafting compelling messaging
- Automating content creation
- Optimizing marketing campaigns
- Conducting market research
Course Format
- Duration: 1 hour on-demand video
- Format: Self-paced online course
- Resources:
- 1 article
- 20 downloadable resources
- Access on mobile and TV
- Certificate of completion