Strategic Product Development: A Practical Guide to Research

Course Overview

• Course Title: Strategic Product Development: A Practical Guide to Research
• Instructor: MTF Institute of Management, Technology and Finance
• Target Audience:
  • Aspiring product managers
  • Entrepreneurs
  • Business professionals
• Prerequisites:
  • No prior experience needed
  • Passion for innovation and a desire to learn

Curriculum Highlights

• Key Topics Covered:
  • Human-centric design for innovative product development
  • Qualitative and quantitative research for strategic insights
  • Customer feedback analysis for product strategy refinement
  • Translating research into actionable strategies
• Key Skills Learned:
  • Mastering human-centric design
  • Applying qualitative and quantitative research methods
  • Analyzing customer feedback
  • Developing actionable product strategies

Course Format

• Duration:
  • 2.5 hours on-demand video
  • 13 articles
  • 5 downloadable resources
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion