LinkedIn Personal Branding: Profile, Content and Reach [EN]

What you'll learn

---

• Rebuild a LinkedIn profile so it surfaces in the searches recruiters and clients actually run

• Write a positioning statement and a messaging matrix, so one idea works for six different audiences

• Use Boolean and X-ray search to see how you are found, and to find anyone yourself

• Grow a network deliberately with plugins, groups and outreach that gets answered

• Build a content plan across LinkedIn, Facebook, Instagram, YouTube, GitHub and Telegram

• Run paid promotion with Google Ads and social targeting, and read what the analytics say

• Define brand KPIs and build a dashboard, instead of counting followers

• Turn visibility into offers: CV structure, interview preparation and salary negotiation

• Learn alongside Mike's 1.6 million students from 185 countries

• Get the author's experience from Preply, Wargaming, iDeals and Alfa-Bank

Who this course is for:

---

• Professionals whose work is good and whose name nobody outside their company knows
• Job seekers who apply through forms and never hear back
• Consultants, coaches and freelancers who need inbound enquiries rather than cold outreach
• Recruiters and HR specialists building their own name alongside their employer's
• Founders and executives who are the face of the company whether they want to be or not
• Career changers who need a new professional identity to be visible before the CV arrives
• Anyone who posts on LinkedIn occasionally and cannot tell whether it does anything

Description

---

This course contains the use of artificial intelligence.

I have spent years on the other side of this. I searched for people, and I decided in about six seconds whether a profile was worth opening.

Most of the profiles I skipped belonged to people who were better at the job than the ones I contacted.

The visibility problem

Your reputation exists inside your current company and roughly nowhere else. When you look for something new, you apply through a form and join a queue of two hundred, competing on a document rather than on a name anyone recognises. Meanwhile someone with a thinner track record gets approached directly, because they published for two years and their name arrives before their CV does.

This is not about self-promotion or posting motivational content. It is about being findable, being clearly positioned when you are found, and having something to read once someone lands on you.

Where this course comes from

A fair share of these lessons were originally recorded for recruiters and for employer brand work. I have kept that honest rather than disguising it, and it is the reason the course is unusual.

The search lessons teach you how people are found — Boolean operators, X-ray queries, the plugins recruiters run. Learn how the searches work and you know exactly which words have to be in your profile. The employer brand lessons give you a strategic apparatus that companies apply to themselves and individuals almost never do: audience research, positioning audits, communication plans, KPI dashboards, ambassador programmes.

What the course covers

Thirty-eight lessons. Six on the LinkedIn profile itself and on search, so you can see yourself the way the algorithm does. Six on brand architecture — positioning statement, messaging matrix, tone of voice, campaign structure, monitoring — the same operating system a brand director would build, applied to one person.

Six on presence beyond LinkedIn: Facebook, Instagram, GitHub, YouTube, Behance, Telegram, and how a consistent identity connects them. Six on content and paid reach: email, SEO, video, Google Ads, remarketing, social targeting, and the analytics that tell you whether any of it worked.

Then eight on brand as a strategy with metrics and a roadmap. And six on the payoff — recruiter logic, CV structure, interviews, burnout, and salary negotiation, because visibility that never converts into an offer is a hobby.

Who is teaching this

Mike, the number one HR instructor on Udemy. More than 1.6 million course enrolments, over 150,000 professionals trained, PHRi and SHRM-CP certified, HRCI representative in more than 10 countries. I built the people function of the unicorn Preply and worked at Wargaming, Alfa-Bank and iDeals. My own profile is why most of my opportunities arrived without me applying for anything.

What is included

• Lifetime access to all course materials

• Active instructor support in the Q&A section

• Udemy Certificate of Completion

• Practical assignments and real business cases

• A section with additional courses, tools and resources

Start here

Open LinkedIn and search for your own job title in your own city. Count how many pages you scroll before you find yourself. That number is what this course changes. Enrol now and start the first lesson today.