Shopify: Your Essential Guide to E-commerce Success

Course Overview

• Course Title: Shopify: Your Essential Guide to E-commerce Success
• Instructor: Anton Voroniuk
• Target Audience:
  • Aspiring entrepreneurs
  • Small business owners
  • Freelancers starting in online retail
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Review of the Shopify platform and its integration possibilities
  • Choosing a theme based on products and needs
  • Pre-website considerations
  • Fundamentals of SEO for online stores
  • Building a semantic core
  • Preparing content and writing effective commercial texts
  • Home page design and working with blocks
  • Creating and filling system pages, sections, product cards
  • Integration of payment systems
  • Setting up shipping profiles
  • Working with domain names
  • Internal Shopify analytics and GA4
  • Connecting FB Pixel and Google Merchant
  • Plugins for site promotion and work processes
  • Launching advertising campaigns and Google Shopping
  • Email marketing for e-commerce
• Key Skills Learned:
  • Basic SEO tasks
  • Keyword research and semantic core collection
  • Effective commercial content writing
  • Home page design and page filling
  • Payment system integration
  • Domain name selection and connection
  • Analytics management (internal and GA4)
  • Facebook Pixel and Google Merchant connection
  • Video content creation using Minta
  • Cross-selling techniques with ReConvert
  • Plugin utilization for site promotion
  • Advertising campaign management
  • Email marketing tools and newsletter creation
  • Holiday sales preparation
  • Regular store maintenance

Course Format

• Duration: 3 hours on-demand video, 2 articles
• Format: Self-paced online course
• Resources:
  • 6 downloadable resources
  • Access on mobile and TV
  • Certificate of completion