Marketing

SEO Strategy 2025. SEO training to Unleash Career Potential!

Course Overview

  • Course Title: SEO Strategy 2025. SEO training to Unleash Career Potential!
  • Instructor: Anton Voroniuk
  • Target Audience:
    • Digital marketing professionals
    • SEO beginners
    • Career changers
    • Website owners
  • Prerequisites:
    • Basic knowledge of digital marketing and SEO is ideal, but not required
    • Some free / paid SEO tools will be used in this training
    • It is recommended to have a website to execute the steps taught in this course
    • Completion of all practical tasks increases the effectiveness of the course

Curriculum Highlights

  • Key Topics Covered:
    • What is search engine optimization (SEO)
    • Main SEO components and principles
    • First insights into SEO career and review of the SEO vacancies
    • What are search engines and how they work
    • Google ranking factors and search algorithms
    • How to use various types of SEO promotion
    • How to check the website for updates and remove the effec of the filter algorithm
    • Best manual and automatic ways to conduct competitive analysis
    • How to benchmark SEO performance and set SMART goals
    • How to optimize a website for technical SEO
    • How to conduct keyword research
    • How on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors
    • Tips and tricks that can help you structure a website and improve its usability
    • Which SEO best practices to apply when working with content at every stage
    • How to strengthen your off-page SEO and increase your domain authority
    • How to improve your link-building activities
    • How to use the most popular SEO tools for your website
    • What is local SEO and how to use Google My Business?
  • Key Skills Learned:
    • SEO strategy development
    • Technical SEO optimization
    • Keyword research and analysis
    • On-page and off-page SEO techniques
    • Competitive analysis
    • Use of SEO tools
    • Content optimization
    • Link building strategies

Course Format

  • Duration: 13 hours on-demand video
  • Format: Self-paced online course
  • Resources:
    • 2 articles
    • 14 downloadable resources
    • Access on mobile and TV
    • Certificate of completion
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