Professional Diploma of Marketing Manager Business Partner

Introduction

Are you looking to elevate your marketing career and become an integral part of business strategy? The Professional Diploma of Marketing Manager Business Partner offered by the MTF Institute could be your gateway to achieving this goal. This course is designed to transform you into a Marketing Business Partner (MBP), a role that bridges the gap between marketing and other business units, ensuring strategic alignment and maximizing marketing impact. Whether you're aiming to deepen your marketing expertise or pivot your career towards a more strategic role, this course promises to equip you with the skills and knowledge you need to succeed.

Course Details

Course Curriculum Overview

The Professional Diploma of Marketing Manager Business Partner covers a comprehensive range of topics essential for an MBP. The curriculum includes:

Introduction to the Role of MBP: Understanding the responsibilities and importance of the MBP.
MBP Role in New Business or Product Launching: Strategies for launching new products or businesses.
Market Business Analysis: Techniques for analyzing market trends and business performance.
Customer Research and Analysis: Methods to gather and interpret customer data.
Product Marketing Packaging: Best practices for packaging and presenting products.
Promotion: Developing and executing effective promotional campaigns.
Marketing vs Sales: Understanding the interplay and differences between marketing and sales functions.

Key Learning Outcomes

Upon completing this course, you will be able to:

Strategically align marketing efforts with business objectives.
Conduct thorough market and customer analysis to inform marketing strategies.
Develop and execute tailored marketing campaigns for specific business units.
Measure and optimize the performance of marketing initiatives using key performance indicators (KPIs).

Target Audience and Prerequisites

This course is ideal for marketing professionals looking to specialize in a business partner role, as well as those in business development or product management who wish to enhance their marketing skills. While there are no strict prerequisites, a basic understanding of marketing principles and business operations will be beneficial. The course suggests using a laptop or mobile device for a better learning experience, along with traditional note-taking tools.

Course Duration and Format

The course comprises 1 hour of on-demand video content, supplemented by 5 articles and 1 downloadable resource. It is accessible on mobile and TV, allowing for flexible learning. Upon completion, you will receive a certificate that can be a valuable addition to your professional portfolio.

Instructor Background

The course is delivered by Igor Dmitriev, a seasoned expert in digital transformation and banking. With an MBA from Boston University and extensive experience in roles such as CEO, Head of Business, and Chief Digital & Marketing Officer at major banking groups like Societe Generale and Raiffeisenbank, Igor brings a wealth of practical knowledge and insights to the course.

Benefits & Applications

Practical Skills Gained

This course equips you with a robust set of skills essential for a successful MBP, including strategic thinking, analytical skills, communication, project management, and business acumen. These skills are not only vital for the MBP role but are also highly transferable across various business functions.

Real-World Applications

The knowledge and skills you gain can be applied in various real-world scenarios, such as:

Developing and launching new products or services.
Conducting market research to inform business strategy.
Creating targeted marketing campaigns that align with specific business unit goals.
Measuring and optimizing marketing performance to drive business growth.

Career Relevance

Becoming an MBP can significantly enhance your career prospects. This role is increasingly recognized as crucial in modern businesses, where marketing needs to be closely aligned with overall business strategy. The skills you learn will prepare you for roles that require a deep understanding of both marketing and business operations.

Industry Alignment

The course content is aligned with current industry trends and practices, particularly in the areas of digital transformation, data-driven marketing, and cross-functional collaboration. This alignment ensures that the skills you learn are relevant and sought after in today's job market.

Standout Features

Unique Course Elements

One of the unique aspects of this course is its focus on the MBP role, which is a specialized and increasingly important position in the marketing field. The course provides a clear pathway from understanding the basics of marketing to mastering the strategic aspects of being a business partner.

Learning Materials and Resources

In addition to video lectures, the course offers articles and downloadable resources that provide in-depth information and practical tools. These materials are designed to enhance your learning experience and provide actionable insights that you can apply immediately.

Support Features

The MTF Institute offers robust support through its extensive network and resources. As an official partner of IBM, Intel, and Microsoft, and a member of the Portuguese Chamber of Commerce and Industry, MTF provides learners with access to industry connections and opportunities for further professional development.

Course Updates Policy

The course content is regularly updated to reflect the latest industry trends and best practices. This ensures that you are learning the most current and relevant information, keeping you competitive in the job market.