Professional Certificate in Marketing and Advertising

Course Overview

• Course Title: Professional Certificate in Marketing and Advertising
• Instructor: MTF Institute of Management, Technology and Finance
• Target Audience:
  • Marketing professionals
  • Business owners
  • Aspiring marketers
  • Students interested in marketing and advertising
• Prerequisites:
  • For a better learning experience, use a laptop/mobile phone/pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Marketing Management
  • Principles of marketing management effectiveness
  • Target market analysis
  • Segmentation and positioning
  • Marketing Management and Control
  • Advertising strategies
  • Introduction to advertising and its essence, and its types
  • Methods of advertising budget planning
• Key Skills Learned:
  • Market research
  • Product development
  • Brand building
  • Advertising and promotions
  • Content creation
  • Customer relationship management
  • Developing marketing strategies and plans
  • Setting marketing budgets
  • Managing marketing teams
  • Overseeing marketing campaigns
  • Analyzing marketing performance (tracking metrics and ROI)

Course Format

• Duration: 3.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 5 articles
  • 16 downloadable resources
  • Access on mobile and TV
  • Certificate of completion