Course Overview
- Course Title: Professional Certificate in Marketing and Advertising
- Instructor: MTF Institute of Management, Technology and Finance
- Target Audience:
- Marketing professionals
- Business owners
- Aspiring marketers
- Students interested in marketing and advertising
- Prerequisites:
- For a better learning experience, use a laptop/mobile phone/pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Curriculum Highlights
- Key Topics Covered:
- Introduction to Marketing Management
- Principles of marketing management effectiveness
- Target market analysis
- Segmentation and positioning
- Marketing Management and Control
- Advertising strategies
- Introduction to advertising and its essence, and its types
- Methods of advertising budget planning
- Key Skills Learned:
- Market research
- Product development
- Brand building
- Advertising and promotions
- Content creation
- Customer relationship management
- Developing marketing strategies and plans
- Setting marketing budgets
- Managing marketing teams
- Overseeing marketing campaigns
- Analyzing marketing performance (tracking metrics and ROI)
Course Format
- Duration: 3.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- 5 articles
- 16 downloadable resources
- Access on mobile and TV
- Certificate of completion