MKT-101: Salesforce Marketing Cloud Email Specialist

Course Overview

• Course Title: MKT-101: Salesforce Marketing Cloud Email Specialist
• Instructor: MD ZAHEDUL ISLAM
• Target Audience: Digital marketers, Salesforce users, professionals seeking to enhance their email marketing skills
• Prerequisites: N/A

Curriculum Highlights

• Key Topics Covered:
  • Understanding Salesforce Marketing Cloud
  • Email Studio
  • Subscriber Management
  • Automation Studio
  • Journey Builder
  • Advanced Email Marketing Strategies
  • Analytics and Reporting
  • Deliverability Best Practices
  • Regulations and Compliance
• Key Skills Learned:
  • Navigating Salesforce Marketing Cloud interface
  • Creating and sending personalized, responsive emails
  • Managing subscriber data and segmentation
  • Automating email campaigns
  • Designing customer journeys
  • A/B testing and email personalization
  • Analyzing campaign performance
  • Ensuring high deliverability rates
  • Complying with email marketing regulations

Course Format

• Duration: N/A
• Format: Self-paced online course
• Resources:
  • 2 practice tests
  • Access on mobile
  • N/A (for downloadable materials, quizzes, exercises)