Research Methodologies in Strategy and Product Development

Course Overview

• Course Title: Research Methodologies in Strategy and Product Development
• Instructor: Alex Amoroso
• Target Audience: Professionals in strategy, product development, and research methodologies
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Strategy and Product Development
  • Introduction to Human-Centric Innovation
  • Understanding Actionable Insights
  • Human-Centered Design Thinking
  • Data Collection Techniques for Strategic Insights
  • Qualitative Research Methods in Product Development
  • Quantitative Research Approaches for Strategy Formulation
• Key Skills Learned:
  • Market Research
  • Customer Research
  • Competitor Analysis
  • Trend Analysis
  • Internal Analysis
  • Product Concept Testing
  • Usability Testing

Course Format

• Duration: 1 hour on-demand video
• Format: Self-paced online course
• Resources:
  • 10 articles
  • 1 downloadable resource
  • Access on mobile and TV
  • Certificate of completion