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Business
Research Methodologies in Strategy and Product Development
M
MTF Institute of Management, Technology and Finance
7/6/2025
·
1 min read
Course Overview
Course Title:
Research Methodologies in Strategy and Product Development
Instructor:
Alex Amoroso
Target Audience:
Professionals in strategy, product development, and research methodologies
Prerequisites:
None
Curriculum Highlights
Key Topics Covered:
Introduction to Strategy and Product Development
Introduction to Human-Centric Innovation
Understanding Actionable Insights
Human-Centered Design Thinking
Data Collection Techniques for Strategic Insights
Qualitative Research Methods in Product Development
Quantitative Research Approaches for Strategy Formulation
Key Skills Learned:
Market Research
Customer Research
Competitor Analysis
Trend Analysis
Internal Analysis
Product Concept Testing
Usability Testing
Course Format
Duration:
1 hour on-demand video
Format:
Self-paced online course
Resources:
10 articles
1 downloadable resource
Access on mobile and TV
Certificate of completion
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