Course Overview
- Course Title: Media Training for Financial Service Professionals
- Instructor: TJ Walker (Success through Communication Skills & Habits)
- Target Audience:
- Financial service professionals (e.g., analysts, advisors, executives)
- Individuals seeking media training for TV, print, or digital financial media
- Beginners to intermediate learners in financial communication
- Prerequisites:
- Ability to record oneself using a cellphone camera or webcam
- No prior media training experience required
Curriculum Highlights
- Key Topics Covered:
- Techniques to appear confident on financial TV shows (e.g., CNBC, Bloomberg)
- Crafting compelling financial media messages
- Strategies for answering reporters’ questions effectively
- Mastering sound bites for concise, impactful quotes
- Ensuring accurate quotes in financial media coverage
- Key Skills Learned:
- On-camera presence and confidence for financial discussions
- Message development tailored to financial audiences
- Interview techniques for print, TV, and digital media
- Self-critique methods via video playback analysis
- Media habit formation for long-term communication success
Course Format
- Duration:
- 2 hours of on-demand video
- 8 articles
- 4 downloadable resources
- Format:
- Self-paced online course with lifetime access
- Video lectures + practical exercises (video recording assignments)
- Mobile and TV access for flexible learning
- Resources:
- Downloadable worksheets and guides
- Bonus eBooks on media training
- Certificate of completion
Additional Information
- Instructor Credentials:
- 30+ years of media training experience
- Trained CEOs, Fortune 500 executives, and government leaders
- 238 Udemy courses with 2.1M+ students globally
- 4.5/5 instructor rating (237,881 reviews)
- Learning Approach:
- Hands-on practice with video recording and self-review
- Habit-based training (e.g., repetition for skill mastery)
- Real-world applicability for financial media interactions