Course Overview
- Course Title: Mastering Social Media Marketing and Management
- Instructor: Preeti Parmar
- Target Audience:
- Students
- Entrepreneurs
- Freelancers
- Career changers
- Prerequisites:
- Familiarity with social media platforms like Facebook, Instagram, or TikTok
- Basic computer skills (browsing, typing, uploading)
- Access to a laptop or desktop (preferred for assignments and tools)
- Willingness to learn, practice, and engage with real-world brand examples
Curriculum Highlights
- Key Topics Covered:
- Fundamentals of social media marketing
- Platform dynamics
- SEO and cross-channel marketing techniques
- Social media strategies for different business goals
- Online community management
- Multimedia content creation
- Content calendars and automation tools
- Paid advertising campaigns
- Key performance metrics analysis
- Influencer partnerships
- Crisis management
- Legal compliance guidelines
- Personal portfolio building
- Key Skills Learned:
- Strategic planning and execution of social media campaigns
- Content creation and branding
- Use of scheduling and analytics tools
- Paid ad campaign management
- Community management and customer service
- Crisis response and legal compliance
- Personal brand growth and portfolio development
Course Format
- Duration: 7.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- 63 downloadable resources
- Access on mobile and TV
- Certificate of completion