Mastering Social Media Marketing and Management

Course Overview

• Course Title: Mastering Social Media Marketing and Management
• Instructor: Preeti Parmar
• Target Audience:
  • Students
  • Entrepreneurs
  • Freelancers
  • Career changers
• Prerequisites:
  • Familiarity with social media platforms like Facebook, Instagram, or TikTok
  • Basic computer skills (browsing, typing, uploading)
  • Access to a laptop or desktop (preferred for assignments and tools)
  • Willingness to learn, practice, and engage with real-world brand examples

Curriculum Highlights

• Key Topics Covered:
  • Fundamentals of social media marketing
  • Platform dynamics
  • SEO and cross-channel marketing techniques
  • Social media strategies for different business goals
  • Online community management
  • Multimedia content creation
  • Content calendars and automation tools
  • Paid advertising campaigns
  • Key performance metrics analysis
  • Influencer partnerships
  • Crisis management
  • Legal compliance guidelines
  • Personal portfolio building
• Key Skills Learned:
  • Strategic planning and execution of social media campaigns
  • Content creation and branding
  • Use of scheduling and analytics tools
  • Paid ad campaign management
  • Community management and customer service
  • Crisis response and legal compliance
  • Personal brand growth and portfolio development

Course Format

• Duration: 7.5 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 63 downloadable resources
  • Access on mobile and TV
  • Certificate of completion