Course Overview
- Course Title: Master Course : Consumer Products & Retail 2.0 (A to Z)
- Instructor: Dr. José Prabhu J
- Target Audience:
- Business professionals
- Entrepreneurs
- Marketing specialists
- Students interested in consumer products and retail
- Prerequisites: Basic skills and ideas of Consumer Products & Retail
Curriculum Highlights
- Key Topics Covered:
- Introduction to Consumer Products Industry
- Understanding Consumer Behavior
- Consumer Products as a Business
- Product Lifecycle in Consumer Goods
- Understanding FMCG (Fast-Moving Consumer Goods)
- Understanding Consumer Durables
- Marketing Strategies: Segmentation, Objectives, and Research
- Strategies for Building a Strong Brand Identity and Engaging Audiences
- Customer Relationship Management: Strategies for Acquisition and Retention
- Strategic Marketing Planning and Execution: From Strategy to Success
- Festival Marketing: Leveraging Seasonal Opportunities for Consumer Engagement
- The Art of Irresistible Offers: Strategies for Profitable and Engaging Deals
- Maximizing Festival Impact: Strategic Promotions and Multi-Channel Marketing
- Fundamentals of Pricing Strategies: Key Factors, Models, and Sales Impact
- Strategic Pricing: Market Research, Customer Segmentation & Competitive Analysis
- Strategic Cost Analysis & Pricing: Components, Break-Even Insights & Strategies
- Psychological Pricing Strategies: Consumer Behavior & Perceived Value
- Promotional Pricing: Techniques for Driving Sales and Customer Engagement
- Value-Based Selling: Core Principles & Differences from Traditional Sales
- Optimizing Customer Relationships: Strategies for Retention, Engagement & Growth
- Sales Technology and Automation: AI, Data Analytics & Mobile Strategies
- Powerful Personal Brand in Sales: Strategies for Credibility, Thought Leadership
- Fundamentals of Merchandising, Retail Business, & Retail Management: Strategies
- Mastering Retail Merchandising and Category Management: Strategies for Success
- Foundations of Consumer Behavior: Understanding Its Role in Marketing
- Understanding Consumer Intention: Key Factors and Psychological Insights
- Foundations of the Fashion Business: Industry, History, and Key Players
- Fashion Marketing & Promotion: Strategies for Branding & Digital Growth
- Fashion Retail and Merchandising: Strategies for Success in a Dynamic Market
- Strategic Fashion Brand Management: Building & Expanding
- Key Consumer Products Industry Concepts
- Retail Industry Basics
- Retail Store Layout & Design
- Retail Pricing Strategies
- Quick Service Restaurants (QSR) Overview
- Key Skills Learned:
- Analyzing consumer behavior
- Retail operations management
- Digital transformation in retail
- Data analytics and consumer insights
- Retail security and loss prevention
- Emerging trends in retail technology
Course Format
- Duration: 7 hours on-demand video
- Format: Self-paced online course
- Resources:
- Access on mobile and TV
- Certificate of completion