Master Course : Consumer Products & Retail 2.0 (A to Z)

Course Overview

• Course Title: Master Course : Consumer Products & Retail 2.0 (A to Z)
• Instructor: Dr. José Prabhu J
• Target Audience:
  • Business professionals
  • Entrepreneurs
  • Marketing specialists
  • Students interested in consumer products and retail
• Prerequisites: Basic skills and ideas of Consumer Products & Retail

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Consumer Products Industry
  • Understanding Consumer Behavior
  • Consumer Products as a Business
  • Product Lifecycle in Consumer Goods
  • Understanding FMCG (Fast-Moving Consumer Goods)
  • Understanding Consumer Durables
  • Marketing Strategies: Segmentation, Objectives, and Research
  • Strategies for Building a Strong Brand Identity and Engaging Audiences
  • Customer Relationship Management: Strategies for Acquisition and Retention
  • Strategic Marketing Planning and Execution: From Strategy to Success
  • Festival Marketing: Leveraging Seasonal Opportunities for Consumer Engagement
  • The Art of Irresistible Offers: Strategies for Profitable and Engaging Deals
  • Maximizing Festival Impact: Strategic Promotions and Multi-Channel Marketing
  • Fundamentals of Pricing Strategies: Key Factors, Models, and Sales Impact
  • Strategic Pricing: Market Research, Customer Segmentation & Competitive Analysis
  • Strategic Cost Analysis & Pricing: Components, Break-Even Insights & Strategies
  • Psychological Pricing Strategies: Consumer Behavior & Perceived Value
  • Promotional Pricing: Techniques for Driving Sales and Customer Engagement
  • Value-Based Selling: Core Principles & Differences from Traditional Sales
  • Optimizing Customer Relationships: Strategies for Retention, Engagement & Growth
  • Sales Technology and Automation: AI, Data Analytics & Mobile Strategies
  • Powerful Personal Brand in Sales: Strategies for Credibility, Thought Leadership
  • Fundamentals of Merchandising, Retail Business, & Retail Management: Strategies
  • Mastering Retail Merchandising and Category Management: Strategies for Success
  • Foundations of Consumer Behavior: Understanding Its Role in Marketing
  • Understanding Consumer Intention: Key Factors and Psychological Insights
  • Foundations of the Fashion Business: Industry, History, and Key Players
  • Fashion Marketing & Promotion: Strategies for Branding & Digital Growth
  • Fashion Retail and Merchandising: Strategies for Success in a Dynamic Market
  • Strategic Fashion Brand Management: Building & Expanding
  • Key Consumer Products Industry Concepts
  • Retail Industry Basics
  • Retail Store Layout & Design
  • Retail Pricing Strategies
  • Quick Service Restaurants (QSR) Overview
• Key Skills Learned:
  • Analyzing consumer behavior
  • Retail operations management
  • Digital transformation in retail
  • Data analytics and consumer insights
  • Retail security and loss prevention
  • Emerging trends in retail technology

Course Format

• Duration: 7 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion