Course Overview
- Course Title: B2B Sales Empowerment and Enablement 3.0
- Instructor: Dr. José Prabhu J
- Target Audience:
- Sales professionals
- Managers
- Executives
- Prerequisites:
- Basic skills and Ideas of B2B Sales
Curriculum Highlights
- Key Topics Covered:
- Introduction to B2B Sales Empowerment
- Aligning Sales Strategy with Business Goals
- Incentive Structures and Motivation
- Pricing Strategies in B2B Sales
- Sales Enablement Tools and Technologies
- Field Specialization and Sales Roles
- Marketing Alignment and Collaboration
- Continuous Improvement and Adaptation
- Psychological Pricing Tactics
- Market Analysis for Pricing
- Key Skills Learned:
- Understanding B2B sales landscape
- Recognizing the significance of sales empowerment and enablement
- Familiarizing with key concepts and terminology
- Defining business objectives and sales goals
- Identifying target markets and customer segments
- Developing strategies to synchronize sales efforts
- Designing effective sales incentive programs
- Understanding motivation and behavior within sales teams
- Implementing performance measurement and feedback mechanisms
- Exploring B2B pricing models and negotiation tactics
Course Format
- Duration:
- 2 hours on-demand video
- Format:
- Self-paced online course
- Resources:
- Access on mobile and TV
- Certificate of completion