Course Overview
- Course Title: Chief Sales Officer: Как выстроить системные B2B B2C продажи
- Instructor: Viktor Pritula
- Target Audience:
- Beginners in sales
- Experienced salespeople
- Sales managers
- Business owners
- Prerequisites:
- Basic understanding of sales
- Willingness to learn modern sales techniques
- Interest in tools like CRM, automation, content, and AI
Curriculum Highlights
- Key Topics Covered:
- Modern principles of B2B and B2C sales
- Finding, evaluating, and adapting strong salespeople
- Building an effective motivation system
- Coaching style of sales team management
- Non-intrusive, non-cold call, non-manipulative sales strategies
- Systematic interaction between marketing and sales
- Lead generation and conversion
- CRM, AI tools, and sales automation
- Experiments for growth and adaptation to future changes
- Step-by-step program for hiring, training, and developing salespeople
- Key Skills Learned:
- Mastering modern sales principles
- Finding and adapting strong salespeople
- Building effective motivation systems
- Coaching sales teams
- Non-intrusive sales strategies
- Integrating marketing and sales
- Lead generation and conversion
- Using CRM, AI tools, and automation
- Conducting growth experiments
- Hiring, training, and developing salespeople
Course Format
- Duration: 8.5 hours of on-demand video
- Format: Self-paced online course
- Resources:
- Access on mobile and TV
- Closed captions
- Audio description in existing audio
- Certificate of completion