Chief Sales Officer: Как выстроить системные B2B B2C продажи

Course Overview

• Course Title: Chief Sales Officer: Как выстроить системные B2B B2C продажи
• Instructor: Viktor Pritula
• Target Audience:
  • Beginners in sales
  • Experienced salespeople
  • Sales managers
  • Business owners
• Prerequisites:
  • Basic understanding of sales
  • Willingness to learn modern sales techniques
  • Interest in tools like CRM, automation, content, and AI

Curriculum Highlights

• Key Topics Covered:
  • Modern principles of B2B and B2C sales
  • Finding, evaluating, and adapting strong salespeople
  • Building an effective motivation system
  • Coaching style of sales team management
  • Non-intrusive, non-cold call, non-manipulative sales strategies
  • Systematic interaction between marketing and sales
  • Lead generation and conversion
  • CRM, AI tools, and sales automation
  • Experiments for growth and adaptation to future changes
  • Step-by-step program for hiring, training, and developing salespeople
• Key Skills Learned:
  • Mastering modern sales principles
  • Finding and adapting strong salespeople
  • Building effective motivation systems
  • Coaching sales teams
  • Non-intrusive sales strategies
  • Integrating marketing and sales
  • Lead generation and conversion
  • Using CRM, AI tools, and automation
  • Conducting growth experiments
  • Hiring, training, and developing salespeople

Course Format

• Duration: 8.5 hours of on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Closed captions
  • Audio description in existing audio
  • Certificate of completion