Market Research for Product Management

Course Overview

• Course Title: Market Research for Product Management
• Instructor: MTF Institute of Management, Technology and Finance
• Instructor Rating: 4.3
• Instructor Reviews: 63,839
• Instructor Students: 723,535
• Instructor Courses: 240
• Target Audience:
  • Product managers
  • Market research professionals
  • Business strategists
  • Innovation specialists
• Prerequisites:
  • For a better learning experience, use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Curriculum Highlights

• Key Topics Covered:
  • Introduction to Strategy and Product Development
  • Introduction to Human-Centric Innovation
  • Understanding Actionable Insights
  • Human-Centered Design Thinking
  • Data Collection Techniques for Strategic Insights
  • Qualitative Research Methods in Product Development
  • Quantitative Research Approaches for Strategy Formulation
• Key Skills Learned:
  • Effective decision-making during the product management process
  • Emphasis on human-centric innovation and actionable insights for product development
  • Multidisciplinary approach for innovation and product development

Course Format

• Duration:
  • 1 hour on-demand video
  • 20 articles
• Format: Self-paced online course
• Resources:
  • 1 downloadable resource
  • Access on mobile and TV
  • Certificate of completion