Course Overview
- Course Title: Market Research for Product Management
- Instructor: MTF Institute of Management, Technology and Finance
- Instructor Rating: 4.3
- Instructor Reviews: 63,839
- Instructor Students: 723,535
- Instructor Courses: 240
- Target Audience:
- Product managers
- Market research professionals
- Business strategists
- Innovation specialists
- Prerequisites:
- For a better learning experience, use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Curriculum Highlights
- Key Topics Covered:
- Introduction to Strategy and Product Development
- Introduction to Human-Centric Innovation
- Understanding Actionable Insights
- Human-Centered Design Thinking
- Data Collection Techniques for Strategic Insights
- Qualitative Research Methods in Product Development
- Quantitative Research Approaches for Strategy Formulation
- Key Skills Learned:
- Effective decision-making during the product management process
- Emphasis on human-centric innovation and actionable insights for product development
- Multidisciplinary approach for innovation and product development
Course Format
- Duration:
- 1 hour on-demand video
- 20 articles
- Format: Self-paced online course
- Resources:
- 1 downloadable resource
- Access on mobile and TV
- Certificate of completion