Market Research & Competitive Analysis Executive Certificate

Course Overview

• Course Title: Market Research & Competitive Analysis Executive Certificate
• Instructor: Yevgeni Zolotorevsky
• Target Audience: Professionals, entrepreneurs, and marketers
• Prerequisites: None

Curriculum Highlights

• Key Topics Covered:
  • Understanding Market Pains & Strategic Positioning
  • Deep Customer Research & Market Sophistication
  • Digital Tools for Market Validation & Customer Profiling
  • Market Research Mistakes & Strategic Pivots
• Key Skills Learned:
  • Conduct comprehensive market pain analysis
  • Utilize competitor research frameworks
  • Apply psychological and strategic principles
  • Leverage digital tools and data sources
  • Develop a customer-centric approach to digital marketing

Course Format

• Duration: 1 hour on-demand video
• Format: Self-paced online course
• Resources:
  • 10 articles
  • 1 downloadable resource
  • Access on mobile and TV
  • Certificate of completion