Course Overview
- Course Title: Market Research & Competitive Analysis Executive Certificate
- Instructor: Yevgeni Zolotorevsky
- Target Audience: Professionals, entrepreneurs, and marketers
- Prerequisites: None
Curriculum Highlights
- Key Topics Covered:
- Understanding Market Pains & Strategic Positioning
- Deep Customer Research & Market Sophistication
- Digital Tools for Market Validation & Customer Profiling
- Market Research Mistakes & Strategic Pivots
- Key Skills Learned:
- Conduct comprehensive market pain analysis
- Utilize competitor research frameworks
- Apply psychological and strategic principles
- Leverage digital tools and data sources
- Develop a customer-centric approach to digital marketing
Course Format
- Duration: 1 hour on-demand video
- Format: Self-paced online course
- Resources:
- 10 articles
- 1 downloadable resource
- Access on mobile and TV
- Certificate of completion