Course Overview
- Course Title: Online Marketing: Landing Page erstellen mit Wordpress!
- Instructor: Sebastian Glöckner
- Target Audience: Individuals interested in online marketing, beginners in landing page creation
- Prerequisites:
- A laptop/PC with internet access
- Prior knowledge in online marketing is helpful but not required
Curriculum Highlights
- Key Topics Covered:
- Comparison and experience with WordPress, Wix, Leadpages, Click Funnels, and recommendations
- Choosing a domain and important considerations
- Selecting the right hosting provider and personal recommendations
- Easy installation of WordPress
- WordPress navigation and structure
- Installing the optimal page editor for online marketing
- Creating your first homepage
- Basic functions and operation of Thrive Themes
- Inserting various (e.g., dynamic) elements on your website
- Adding legal information and privacy policy
- Collecting leads and setting up a double opt-in process
- Your first list building (sign-up form on the website)
- Perfect lead pages: Opt-in forms with Thrive Themes and Quentn
- Creating a complete double opt-in process with Quentn
- Sending the lead magnet
- Key Skills Learned:
- Creating a user-friendly homepage with high conversion rates
- Advantages and disadvantages of WordPress
- WordPress vs. Landing Page Creator
- Creating opt-in forms and double opt-in processes
- Creating your own lead magnet
Course Format
- Duration: 4 hours on-demand video
- Format: Self-paced online course
- Resources:
- 2 articles
- Access on mobile and TV
- Certificate of completion