Online Marketing: Landing Page erstellen mit Wordpress!

Course Overview

• Course Title: Online Marketing: Landing Page erstellen mit Wordpress!
• Instructor: Sebastian Glöckner
• Target Audience: Individuals interested in online marketing, beginners in landing page creation
• Prerequisites:
  • A laptop/PC with internet access
  • Prior knowledge in online marketing is helpful but not required

Curriculum Highlights

• Key Topics Covered:
  • Comparison and experience with WordPress, Wix, Leadpages, Click Funnels, and recommendations
  • Choosing a domain and important considerations
  • Selecting the right hosting provider and personal recommendations
  • Easy installation of WordPress
  • WordPress navigation and structure
  • Installing the optimal page editor for online marketing
  • Creating your first homepage
  • Basic functions and operation of Thrive Themes
  • Inserting various (e.g., dynamic) elements on your website
  • Adding legal information and privacy policy
  • Collecting leads and setting up a double opt-in process
  • Your first list building (sign-up form on the website)
  • Perfect lead pages: Opt-in forms with Thrive Themes and Quentn
  • Creating a complete double opt-in process with Quentn
  • Sending the lead magnet
• Key Skills Learned:
  • Creating a user-friendly homepage with high conversion rates
  • Advantages and disadvantages of WordPress
  • WordPress vs. Landing Page Creator
  • Creating opt-in forms and double opt-in processes
  • Creating your own lead magnet

Course Format

• Duration: 4 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 2 articles
  • Access on mobile and TV
  • Certificate of completion