Внутренние коммуникации: стратегии, каналы и вовлеченность

Course Title: Внутренние коммуникации: стратегии, каналы и вовлеченность
Instructor: PapaHR
Target Audience:
- HR professionals
- Communication specialists
- Managers
- Employees interested in improving internal communications
Prerequisites:
- Basic understanding of HR processes and organizational structure
- Experience in HR or communications is beneficial but not mandatory
- Willingness to complete assignments and apply knowledge in practice
- Desire to improve employee engagement and build an effective communication system within the company

Key Topics Covered:
- Understanding the role and strategic value of internal communications for business
- Conducting an audit of current communications and analyzing their effectiveness
- Defining the goals and objectives of internal communications within an organization
- Segmenting employees and creating avatars of target audiences
- Formulating effective messages for different employee groups
- Choosing and combining optimal internal communication channels
- Using managers as a communication channel and training them in communication skills
- Managing changes and corporate culture through communications
- Communicating bad news and dealing with resistance
- Building a KPI system to evaluate internal communications
- Creating reports on the results of communication activities
- Applying templates and ready-made tools in everyday work
Key Skills Learned:
- Conducting communication audits
- Analyzing communication effectiveness
- Defining communication goals
- Segmenting audiences
- Creating effective messages
- Selecting communication channels
- Training managers in communication
- Managing organizational change
- Handling negative news
- Measuring communication KPIs
- Reporting communication results
- Using communication tools