Course Overview
- Course Title: Facebook Ads 2024: Launch Your Best Advertising Campaign
- Instructor: Anton Voroniuk
- Target Audience: Digital marketing professionals, small business owners, entrepreneurs, marketing students
- Prerequisites: Basic knowledge of the digital marketing industry preferred but not necessary
Curriculum Highlights
- Key Topics Covered:
- Logic of advertising with Facebook Ads
- Identifying the target audience
- Competitive analysis and budgeting
- Account linking and mobile ad launching
- Working in Business and Ads Managers
- Launching ad campaigns using Ads Manager
- Creating different types of audiences
- Visual selection and creation with BannerBoo
- Avoiding account blocks
- Analyzing campaign results
- Retargeting and tracking interactions
- Key Skills Learned:
- Facebook Business and Ads Manager navigation
- Target audience identification
- Competitive analysis and budget setting
- Mobile and Ads Manager ad creation
- Audience management in Ads Manager
- Engaging creative design with BannerBoo
- Lead generation with quiz tools
- Launching non-blocked ads
- Facebook analytic tools usage
- Retargeting for customer engagement
Course Format
- Duration: 3 hours on-demand video
- Format: Self-paced online course
- Resources:
- 3 articles
- 11 downloadable resources
- Access on mobile and TV
- Certificate of completion