Course Overview
- Course Title: Email Marketing. Increase Sales With Email Marketing!
- Instructor: Anton Voroniuk
- Target Audience:
- Beginners in email marketing
- Digital marketers
- Business owners
- Professionals aiming to enhance customer communication
- Prerequisites:
- No requirements, but having an online project is recommended
- Completing the course's tasks will enhance learning
Curriculum Highlights
- Key Topics Covered:
- Understanding the need for email marketing in businesses
- Building a Customer Database
- GDPR regulation and Privacy Policy compliance
- Different types of emails and their uses
- Database segmentation
- Basic elements of an email
- Designing emails and subscription forms with SendPulse
- Avoiding spam filters
- Measuring email marketing performance
- Working with Google Postmaster
- Tagging links with URL Builder and shortening with Bit.ly
- Creating chatbot message flows with SendPulse chatbot builder
- Key Skills Learned:
- Implementing effective email marketing campaigns
- Building and segmenting customer databases
- Designing emails and subscription forms
- Measuring and optimizing email marketing performance
- Working with chatbots for marketing
Course Format
- Duration: 2 hours on-demand video
- Format: Self-paced online course
- Resources:
- 4 articles
- 4 downloadable resources
- Access on mobile and TV
- Certificate of completion
- Structured lessons with practical exercises
- Checklist
- Course presentation
- Free copy of the book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales"