Email Marketing. Increase Sales With Email Marketing!

Course Overview

• Course Title: Email Marketing. Increase Sales With Email Marketing!
• Instructor: Anton Voroniuk
• Target Audience:
  • Beginners in email marketing
  • Digital marketers
  • Business owners
  • Professionals aiming to enhance customer communication
• Prerequisites:
  • No requirements, but having an online project is recommended
  • Completing the course's tasks will enhance learning

Curriculum Highlights

• Key Topics Covered:
  • Understanding the need for email marketing in businesses
  • Building a Customer Database
  • GDPR regulation and Privacy Policy compliance
  • Different types of emails and their uses
  • Database segmentation
  • Basic elements of an email
  • Designing emails and subscription forms with SendPulse
  • Avoiding spam filters
  • Measuring email marketing performance
  • Working with Google Postmaster
  • Tagging links with URL Builder and shortening with Bit.ly
  • Creating chatbot message flows with SendPulse chatbot builder
• Key Skills Learned:
  • Implementing effective email marketing campaigns
  • Building and segmenting customer databases
  • Designing emails and subscription forms
  • Measuring and optimizing email marketing performance
  • Working with chatbots for marketing

Course Format

• Duration: 2 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 4 articles
  • 4 downloadable resources
  • Access on mobile and TV
  • Certificate of completion
  • Structured lessons with practical exercises
  • Checklist
  • Course presentation
  • Free copy of the book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales"