Course Overview
- Course Title: Expert Certificate: Marketing Data Analysis & Data Analytics
- Instructor: MTF Institute of Management, Technology and Finance
- Target Audience:
- Marketing professionals
- Data analysts
- Business managers
- Students interested in data analytics and marketing
- Prerequisites:
- For a better learning experience, it is suggested to use a laptop, mobile phone, or pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Curriculum Highlights
- Key Topics Covered:
- Data Analysis
- Data Collection and Acquisition
- Data Cleaning and Preparation
- Statistical Analysis
- Types of Marketing Data
- Data Analysis Frameworks in Marketing
- Predictive Analytics: A Marketer’s Perspective
- Designing Effective AB Tests
- Key Skills Learned:
- Collecting, cleaning, and organizing data
- Identifying patterns, insights, and trends
- Statistical analysis
- Data visualization
- Utilizing tools like Excel, SQL, Python, and Tableau
- Analyzing marketing data
- Designing effective AB tests
Course Format
- Duration: 3.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- 38 articles
- 17 downloadable resources
- Access on mobile and TV
- Certificate of completion