Course Overview
- Course Title: Master in Product and Brand Management- FMCG, FMCD etc.
- Instructor: Arun Singhal
- Target Audience:
- Marketing professionals
- Aspiring product managers
- MBA students
- Individuals interested in FMCG and FMCD industries
- Prerequisites:
- Open mind
- Willingness to learn
- Desire to build a successful career in marketing
Curriculum Highlights
- Key Topics Covered:
- Excellence in Product Management
- Tools and techniques: SWOT, STP, 4Ps, U&A, Concept Testing, GTM Strategy, Digital Marketing
- Building Excellence in Product Management
- Formulating Innovative Strategies for Existing Products
- Implementing Strategies
- New Product Introduction
- Brand Building
- Digital Marketing
- Real Life Case Reviews and Studies
- Key Skills Learned:
- Product management strategies
- Brand management techniques
- Digital marketing tactics
- Innovative strategy formulation
- Practical experience through internships
Course Format
- Duration: 8.5 hours on-demand video
- Format: Self-paced online course
- Resources:
- Assignments
- 11 articles
- 87 downloadable resources
- Access on mobile and TV
- Certificate of completion
- Enrichmentor's Certificate of Proficiency
- Practical Experience through internships
- Real Life Case Reviews and Studies
- 30 days Money Back Guarantee
- Clear your doubts on this topic any time while doing the course through a Google Meet
Special Offer (If Applicable)
- Limited Time Coupon Code: N/A