Entrepreneurship from Scratch: Launch Your Business by Doing

Course Overview

• Course Title: Entrepreneurship from Scratch: Launch Your Business by Doing
• Instructor: Lasisi Akeem Atanda
• Target Audience:
  • Aspiring entrepreneurs
  • Small business owners
  • Professionals and creatives exploring entrepreneurship
• Prerequisites:
  • No prior experience with marketing, finance, or legal matters is necessary
  • Willingness to learn and take practical exercises
  • A computer or tablet with internet access
  • Optional: Pen and notebook for taking notes
  • No prior business experience required
  • A passion for bringing ideas to life and taking actionable steps

Curriculum Highlights

• Key Topics Covered:
  • Identifying and Evaluating Your Business Idea
  • Crafting Your Business Plan
  • Building Your Brand Identity
  • Legal and Operational Basics
  • Marketing Strategies for Launch
  • Strategies for Long-Term Growth
• Key Skills Learned:
  • Evaluate business ideas by analyzing market potential and feasibility
  • Develop a structured business plan with clear goals and strategies
  • Design a brand that attracts and engages the target audience
  • Gain practical knowledge of legal, financial, and operational steps
  • Discover cost-effective marketing strategies for launch
  • Explore strategies for scaling and sustaining long-term growth
  • Cultivate a growth mindset and develop strategies to overcome challenges

Course Format

• Duration: 3 hours on-demand video
• Format: Self-paced online course
• Resources:
  • 8 articles
  • 8 downloadable resources
  • Access on mobile and TV
  • Certificate of completion