Master Course in Digital Transformation

Course Overview

• Course Title: Master Course in Digital Transformation
• Instructor: Dr. José Prabhu J
• Target Audience: Professionals, students, and anyone interested in digital transformation, business strategy, and technology trends
• Prerequisites:
  • No programming experience needed
  • Digital skills
  • Social media marketing skills
  • Digital business knowledge
  • Some knowledge of AI, Big Data, and 5G

Curriculum Highlights

• Key Topics Covered:
  • Introduction, importance, elements, and key drivers of digital transformation
  • Challenges, opportunities, and main areas of digital transformation
  • Benefits and pillars of digital transformation
  • Recent trends of digital transformation in retail and healthcare sectors
  • Future of digital transformation and how to measure
  • Big Data in Business
  • Green Marketing and Consumer Behavior
  • Emerging Trends in International Trade
  • Data Management and Emerging Technologies
• Key Skills Learned:
  • Understanding digital transformation fundamentals
  • Analyzing challenges and opportunities in digital transformation
  • Identifying benefits and pillars of digital transformation
  • Recognizing recent trends in digital transformation across sectors
  • Measuring the success and impact of digital transformation initiatives
  • Leveraging Big Data in business
  • Implementing green marketing strategies
  • Staying updated with emerging trends in international trade
  • Managing data and utilizing emerging technologies

Course Format

• Duration: 2 hours on-demand video
• Format: Self-paced online course
• Resources:
  • Access on mobile and TV
  • Certificate of completion