Course Overview
- Course Title: Master Course in Digital Transformation
- Instructor: Dr. José Prabhu J
- Target Audience: Professionals, students, and anyone interested in digital transformation, business strategy, and technology trends
- Prerequisites:
- No programming experience needed
- Digital skills
- Social media marketing skills
- Digital business knowledge
- Some knowledge of AI, Big Data, and 5G
Curriculum Highlights
- Key Topics Covered:
- Introduction, importance, elements, and key drivers of digital transformation
- Challenges, opportunities, and main areas of digital transformation
- Benefits and pillars of digital transformation
- Recent trends of digital transformation in retail and healthcare sectors
- Future of digital transformation and how to measure
- Big Data in Business
- Green Marketing and Consumer Behavior
- Emerging Trends in International Trade
- Data Management and Emerging Technologies
- Key Skills Learned:
- Understanding digital transformation fundamentals
- Analyzing challenges and opportunities in digital transformation
- Identifying benefits and pillars of digital transformation
- Recognizing recent trends in digital transformation across sectors
- Measuring the success and impact of digital transformation initiatives
- Leveraging Big Data in business
- Implementing green marketing strategies
- Staying updated with emerging trends in international trade
- Managing data and utilizing emerging technologies
Course Format
- Duration: 2 hours on-demand video
- Format: Self-paced online course
- Resources:
- Access on mobile and TV
- Certificate of completion